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Director of Sales

Company: Coca-Cola HBC
Location: Irvine
Posted on: January 15, 2022

Job Description:

This Director of National Sales position is responsible for our Headquarters call point with chain customers based in California, and will play an important leadership role in driving innovation and charting the strategic direction with our customers. This role will create value for our foodservice customers, fulfilling our customer promise through a range of solutions anchored in the Coca-Cola Commitment value bundle. The ideal candidate is a self motivated leader who has broad cross functional experience across sales, marketing, and operations, and can manage a high degree of complexity. The National Sales Director will have full leadership accountability for the management, delivery, and growth of a comprehensive category portfolio across both dispensed and bottled beverage platforms. Working in tandem with an experienced marketing team, he/she will find new opportunities to deliver growth for our customers by creating custom, breakthrough initiatives that complement the customer's own brand identity and voice. The NSD will be committed to integrating themselves with our customers by building relationships based on trust and value delivered at all levels within our customers' organizations. -

  • Provide strategic thinking and leadership to craft a multi-year business strategy which supports our customer's growth and business objectives.
  • Activate The Coca-Cola Company System to develop and implement business solutions that meets our customer's needs and drives beverage category profit and volume, contributing to overall sales growth for the customers' entire business. Creatively bringing customer solutions to life, pioneering end to end innovation.
  • Provide team with leadership, direction, and coaching to achieve work objectives and improve performance and skills.
  • Efficiently align resources to manage marketing to deliver mutual goals within an assigned portfolio.
  • Oversee short-term and long-term Beverage Strategy Development for high priority global chain customer
  • Develop and manage a joint scorecard to ensure team is meeting expectations and delivering sustainable results
  • Practice continuous improvement and agile management practices.
  • Build strategic relationships with C-Suite marketing executives and key stakeholders as relevant to the needs of the total portfolio.
  • Identify the appropriate tools and resources to support the strategic, operating and personal needs of the partner's business; align support with internal stakeholders including brand, innovation and strategy teams
  • Identify the need for additional customer marketing research (consumer, customer or channel) as appropriate.
  • Enable work efforts of his/her team to ensure integration and completion of work against expectations (includes eliminating barriers, identifying capability building opportunities, best practice sharing, etc.).
  • Coach and supervise his/her team by offering approaches to be considered and following up to ensure timeliness and quality of execution vs. expectations.
  • Provide experiences, recognition, rewards and resources that are focused on the development and motivation of individuals on the team and the CM West COE team as a whole.
  • Create a communication plan for internal and external senior leaders that stewards progress and key learning of the team, inclusive of brands, insights, programs, results and commitment to development and future capability building, using various tools as appropriate to the audience needs (e.g., newsletters, presentations, face-to-face meetings, webinars, etc.)
  • Others as identified by the customer/partner. Technical Skills Required:
    • Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer.
    • Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume and revenue.
    • Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
    • Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs.
    • Marketing Research Application: Ability to leverage research results into actionable marketing and business building initiatives
    • Strategic & Specialized Marketing as determined by the customer/partner: i.e. Knowledge of and ability to apply high-level marketing concepts (traditional and digital media marketing, menu mix, international market activation, innovation, R&D) ---Others as identified by the customer/partner. Additional Requirements Educational Requirements:
      • Master's degree in Marketing/Business or equivalent work experience.
        Experience
        • 10+ years experience in a consumer packaged goods company, preferably in both customer management and marketing roles; additional Foodservice Channel experience preferred.
        • CPG, Brand, Agency, Foodservice, Coca-Cola System, direct customer experience and people leadership are all relevant. Travel Requirements: Approximately 25% Location - Hybrid - Virtual (Home Based) in Southern CA (within driving distance) and at Customer in Rosemead. Our Purpose and Growth Culture:
          We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision -to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

          We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Keywords: Coca-Cola HBC, Irvine , Director of Sales, Sales , Irvine, California

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