Brand Manager, Innovation

Company: Nissin Foods
Location: Gardena
Posted on: February 21, 2026

Job Description:

Job Description Job Description Key Responsibilities: Innovation Strategy Support: Assist Innovation Director in developing and executing a comprehensive innovation strategy aligned with the company's business objectives to drive growth across various ramen noodle brands. Contribute insights and ideas to identify emerging trends, consumer needs, and market opportunities that inform innovation priorities. Customer and Market Specific Innovation Lead: Assist in leading and managing product launches of strategic, customer-specific products/initiatives. Lead launch initiatives in other markets (Canada). Work on improving the product presentation of key customers items such as Club, Aldi. Cross-Brand Innovation Collaboration: Collaborate with cross-functional teams to support the ideation, development, and launch of innovative products across different ramen noodle brands. Contribute to fostering a culture of creativity and collaboration to generate breakthrough ideas and drive continuous innovation within the organization. Exploration of Adjacent Categories: Assist in exploring opportunities for innovation beyond traditional ramen noodle products, including adjacent categories within the grocery store such as sauces, condiments, snacks, or ready-to-eat meals. Support the development of new product concepts, conduct market research, and assist in collaborating with internal and external partners to bring innovative offerings to market. Market Analysis and Consumer Insights: Conduct market analysis, competitive benchmarking, and consumer research to identify unmet needs and opportunities for differentiation. Support in translating consumer insights into actionable strategies and product innovations that resonate with target audiences and drive sales growth. Project Management Support: Assist in managing the product development process, from concept ideation and testing to commercialization and launch. Support in ensuring the timely execution of innovation projects, adhering to timelines, budgets, and quality standards. Qualifications: Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. 4 years of experience in product marketing, brand management, or innovation roles within the consumer packaged goods (CPG) industry, preferably in the food sector. Demonstrated ability to contribute to the development and launch of innovative products that drive revenue growth and market share expansion. Strong analytical skills and strategic thinking ability, with the aptitude to translate market insights into actionable business strategies. Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams. Experience working in a fast-paced, dynamic environment with a focus on innovation and continuous improvement. About Us: It started with the inspiration of the creator of instant noodles, founder Momofuku Ando, in 1958. Since we entered the U.S. in 1970, our flagship brands, Cup Noodles, and Top Ramen have maintained a firm foothold in U.S. pop culture. We invite you to join Team Nissin to support this legacy of innovation and to deliver noodle happiness to consumers, employees, partners, and the community in a meaningful and sustainable way. Let’s evolve how people think about instant ramen as you discover opportunities for professional growth while being part of this $4 billion global company built from a simple block of noodles. Nissin Foods (USA) Co., Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. As a federal contractor, Nissin Foods participates in the federal government’s E-Verify program, which confirms employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process may be completed in conjunction with the Form I-9 Employment Eligibility Verification to check the work authorization status of persons who have been offered employment at Nissin Foods. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request accommodation, contact Nissin Foods (USA) Co., Inc. Human Resources. LI-hybrid

Keywords: Nissin Foods, Irvine , Brand Manager, Innovation, Retail - All , Gardena, California