Senior Director of Marketing (Restaurants/Hospitality)

Company: Specialty Restaurants
Location: Costa Mesa
Posted on: February 16, 2026

Job Description:

Job Description Job Description Lead with Excellence At Specialty Restaurants , we don't just create meals, we craft unforgettable dining experiences at some of the most iconic restaurants and venues in the industry. With a legacy of hospitality excellence, we take pride in delivering outstanding service, exceptional cuisine, and breathtaking locations that keep guests coming back. We are seeking a visionary , results-driven Senior Director of Marketing to lead and elevate all marketing initiatives across our portfolio of restaurants. This role is ideal for a strategic leader who thrives in a fast-paced, guest centric environment, brings passion for building and inspiring high performing teams and excels at driving brand growth and operational excellence. Competitive Benefits: Industry-leading compensation package Comprehensive Health Plans that include, a variety of medical and dental plans, employer contribution HSA for yourself and dependents. Lifestyle Spending Account benefit, which supports you and your family in numerous ways such as through gym memberships, childcare, student loans & more! Variety of Supplemental Benefit Plans for life's unknowns 401k with annual employer match after 12 months employment Employer paid life Insurance throughout the length of employment Monthly Reward Dollars to use at various company locations. Accrued Paid Vacation Paid/Floating holidays for 5 major holidays Paid Sick Time renewed yearly Education Assistance Program (EdAP) for hospitality related education growth Employee Assistance Program (EAP) to assist with work life balance Management Referral Program with up to a $4,000 payout for qualifying management positions About the Role The Senior Director of Marketing will lead brand, growth, and guest engagement strategies across an expanding restaurant portfolio of 11 distinct concepts operating in four states. This role is responsible for building scalable marketing systems while preserving each brand's unique identity. The ideal candidate is both a big-picture strategist and a hands-on operator with deep experience in hospitality, multi-unit marketing, and team leadership. Key ResponsibilitiesBrand & Strategy Leadership Own and evolve the overarching marketing strategy across all restaurant concepts while maintaining distinct brand voices and positioning Develop annual and long-term marketing plans aligned with company growth, revenue, and brand objectives Partner with executive leadership on concept launches, rebrands, market expansions, and M&A integrations Act as brand steward, ensuring consistency and excellence across all guest touchpoints Multi-Concept & Field Marketing Create scalable marketing frameworks that can be customized by concept, region, and market Lead local store marketing (LSM) initiatives to drive traffic and community engagement Collaborate with operations to support new openings, promotions, and operational priorities Analyze market performance and adjust strategies by region and concept Digital, Performance & Guest Marketing Oversee digital channels including websites, social media, email/SMS, loyalty, third-party platforms, and online reputation Lead paid media, performance marketing, and attribution strategies to drive measurable ROI Own guest data, CRM, and loyalty strategy to increase frequency, retention, and lifetime value Monitor trends in restaurant marketing, tech, and consumer behavior Creative & Content Oversight Guide creative direction for campaigns, menus, in-store assets, and digital content Manage internal creative teams and/or external agencies, freelancers, and vendors Ensure content reflects each brand's personality while meeting performance goals Team & Budget Leadership Build, mentor, and manage a high-performing marketing team Own marketing budgets across concepts; allocate resources efficiently and strategically Establish KPIs, dashboards, and reporting to track performance and inform decisions Champion cross-functional collaboration with operations, culinary, finance, and HR Qualifications 10 years of marketing experience, with at least 5 years in a senior leadership role Proven success in multi-unit, multi-brand restaurant or hospitality environments Strong understanding of digital marketing, performance media, and guest data strategies Experience leading teams and managing agencies and vendors Highly analytical with the ability to translate data into action Excellent communication, leadership, and stakeholder-management skills Willingness to travel across markets as needed Preferred Experience Experience supporting rapid growth, new concept launches, or geographic expansion Background in casual or fast-casual dining, bars, or lifestyle hospitality brands Familiarity with loyalty platforms, POS integrations, and restaurant tech ecosystems Why Join Us Opportunity to shape the marketing vision for a diverse and growing restaurant portfolio High-impact leadership role with visibility at the executive level Creative freedom paired with real business influence Passionate teams and beloved brands with strong local followings Disclaimer: The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law. Specialty Restaurants Corporation maintains a drug free workplace. The Company will consider for employment qualified applications with criminal histories in a manner that is consistent with local, state, and federal law. All job offers are contingent upon successfully passing pre-employment background check.

Keywords: Specialty Restaurants, Irvine , Senior Director of Marketing (Restaurants/Hospitality), PR / Public Relations , Costa Mesa, California