Marketing Data Analyst (Audience Development Analyst)

Company: INSPYR Solutions
Location: East Irvine
Posted on: June 29, 2025

Job Description:

Title: Marketing Data Analyst Location: Irvine, CA - Hybrid *Onsite 3x per week* Compensation: $45.00-$45.00/Hour Duration: 4 month contract Work Requirement: US Citizen, GC Holder, or Authorized to work in the U.S. We are seeking a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple franchise social media channels and content optimization initiatives. This role will report directly to the Senior Audience Development Manager and support the development of franchise KPIs, shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our social content insights practice and support initiatives to evaluate the overall health of social media and video platforms for large game franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. Responsibilities: Own focused reporting across major publishing and game release beats Standardize data formats, tagging, and frameworks across teams and systems. Aid in the creation and execution of regularly scheduled deliverables Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights Establish and maintain knowledge of current franchise communities Establish and maintain knowledge of content cycles (patches, expansions, major beats) What you bring to the table: Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities: Minimum Qualifications: 3 years' data analysis experience in media planning, social media management and/or digital marketing research Demonstrated experience in Project Management Deep understanding of current social / video platform landscape and content archetypes Demonstrated experience in the use of tools like Sprinklr, native social analytics platforms, and other UGC data-focused platforms (Ex. Stream Hatchet, Tubular) Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign) Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides) Preferred Qualifications: Experience in the gaming industry or working with marketing teams in a digital-first environment Education / background in marketing, data analytics or paid media Data-science / statistics experience Working knowledge of SQL (BigQuery a plus); experience with at least one visualization tool such as Tableau, Looker, or Power BI Our benefits package includes: Comprehensive medical benefits Competitive pay 401(k) retirement plan …and much more! About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com. INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities About this facility:

Keywords: INSPYR Solutions, Irvine , Marketing Data Analyst (Audience Development Analyst), PR / Public Relations , East Irvine, California