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Tag Mangement Specialist - Digital Analytics

Company: Cox Automotive
Location: Irvine
Posted on: November 11, 2019

Job Description:

The Tagging Specialist II will directly supportthe Senior Manager, Digital Tagging & Implementation and will beresponsible for strategizing, documenting, and implementing web analyticstagging solutions across various Cox Automotive digital channels with primaryfocus on Kelley Blue Book (KBB). The Tagging Specialist will also beresponsible for analysis, testing/QA, auditing, and supporting the CoxAutomotive web analytics functions including Marketing?s 3rd party tags.
Primary Duties/Key Responsibilities

  • Design & document customized data collectionspecifications for digital content
  • Implement tagging strategy to track digital Marketingefforts to determine brand and campaign effectiveness
  • Ensure tag audits are conducted on a regularbasis, track and manage all tag requests (internal and external) end-to-end
  • Troubleshoot data collection/tagging issues asthey relate to reporting (data anomalies, missing data, etc.)
  • Manage Adobe's Dynamic Tag Manager and LaunchTag Management platforms together with team members
  • Coordinate Adobe Analytics data feeds, SAINTclassifications and web tagging updates. Handle data preparation and QA analysesQualifications:
  • Bachelor of Arts or Bachelor of Science in Computer Science or Business; plus 3+ years of relevant work experience within the field of digital analytics; or an advanced degree plus 2+ years of related work experience
  • Must be a detail-oriented, creative thinker with excellent analytical and problem-solving skills
  • Requires independent completion of work with sound judgment and discretion.
  • ?Ability to work on multiple projects and deliverables at the same time and work effectively in a team environment including Agile framework
  • Problems and issues may be numerous and are vaguely defined, and may need a high degree of reasoning and analysis of multiple variable factors to address problems and issues
  • Has the ability to complete projects of varying size and complexity
  • Digital analytics tagging and implementation experience is required
  • Experience developing within Adobe Tag Management Software or similar Tag Management Suite
  • Experience with Adobe Experience Cloud Products with focus on Adobe Analytics solution design
  • Experience with digital media and web analytics optimization strategies
  • Experience with JavaScript, JSON, jQuery and Data Layer Objects
  • Strong experience using Web Development tools to troubleshoot network calls (QA Tagging)
  • Experience with business support software applications such as MS Office (Word, PowerPoint, Excel, Project, Visio,? etc.) required
  • Other duties as needed or required, including ut not necessarily limited to physical ability and mental acuity to execute the duties of the position success
    About Cox AutomotiveCox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company?s 34,000-plus team members and family of brands, including Autotrader?, Clutch Technologies, Dealer.com?, Dealertrack?, Kelley Blue Book?, Manheim?, NextGear Capital?, VinSolutions?, vAuto??and Xtime?,?are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20?billion.?www.coxautoinc.comCox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual?s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.Statement to ALL Third-Party Agencies and Similar Organizations:? Cox accepts resumes only from agencies with which we formally engage their services.?? Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.?

Keywords: Cox Automotive, Irvine , Tag Mangement Specialist - Digital Analytics, Other , Irvine, California

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