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Lead Generation Specialist

Company: Stealth Startup
Location: Irvine
Posted on: September 12, 2023

Job Description:

About Us: We are a leading cloud solutions provider and Microsoft Gold Licensing Partner. Our all-inclusive solution covers Microsoft 365 and Azure for medium to large-sized businesses. We simplify how organizations purchase and handle cloud subscriptions through our US-based Premier Support team, led by our in-house Microsoft licensing experts. Our user-friendly self-service portal gives customers the flexibility to easily add or reduce licenses, get consolidated invoices, and choose monthly terms, among other benefits.Location: Irvine, CA (onsite role)We are seeking a marketing professional with superb inbound lead and demand generation skills to help establish and grow inbound lead generation activities. Working closely with the Director of Marketing, you will take ownership of creating, managing, and optimizing organic and paid lead generation campaigns. You will directly contribute to growing the company's customer base by nurturing leads and ensuring seamless handoffs to the sales team.Experience and Skills:Demand generation specialists have experience creating, managing, and optimizing organic and paid lead generation campaigns and nurturing those leads for sales.Responsibilities:

  • Managing LinkedIn Ads to generate qualified leads from new businesses interested in our products and services.
  • Leveraging other paid advertising and social platforms to generate qualified leads from new businesses interested in our products and services.
  • Working with lead and demand generation platforms to establish alternative inbound lead generation.
  • Designing an optimized customer journey to help encourage maximum receptiveness from sales once leads are ready to be handed off.
  • Identifying opportunities for content creation to enhance value generated for leads during the customer journey.
  • Evaluating and reporting on performance across lead generation activities and establishing tests to improve performance.
  • Regular cross-department communication to ensure a complete understanding of needs and deliverables while establishing realistic deadlines and due dates.
  • Managing multiple products and determining priorities based on the highest needs of the business.Minimum Requirements & Qualifications (must-have's):
    • Bachelor's degree or higher in Marketing, Business Management, or a related discipline.
    • A minimum of 5 years experience in marketing execution, with a focus on lead and demand generation.
    • Experience with Salesforce Marketing Cloud, LinkedIn Advertising, and other lead-generation platforms.
    • Strong B2B marketing experience with proven results.
    • Outstanding organizational skills, keen attention to detail, and excellent time management abilities.
    • Prior experience with social media advertising is a plus. Preferred Requirements & Qualifications (nice-to-haves):
      • Proven track record of delivering measurable results through inbound lead generation efforts.
      • Hands-on experience with content creation and strategy to enhance lead value.
      • Ability to thrive in a dynamic, fast-paced environment, managing and prioritizing tasks effectively.
      • Strong business acumen with the ability to align marketing strategies with overall business goals.Benefits:100% HMO Healthcare CoverageVision and Dental Insurance401(k) plan with a 4% match Employee Assistance Program (EAP)Paid time off + sick pay + paid holidaysPaid Parental Leave(MS) Certification Reimbursement ProgramEstimated salary range: $110K - $120K (*DOE)Inbound Marketing Specialist, Inbound Marketing Manager, Demand Generation Associate, Marketing Lead Generator, B2B Marketing Specialist, Digital Marketing Specialist, Marketing Strategist *Stealth Startup is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation/gender identity, or any other characteristic protected by applicable law.

Keywords: Stealth Startup, Irvine , Lead Generation Specialist, Other , Irvine, California

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