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Web Marketing Specialist

Company: Pacific Dental Services
Location: Irvine
Posted on: January 23, 2023

Job Description:

Now is the time to join Pacific Dental Services. You will have opportunities to learn new skills from our team of experienced professionals. If you''re ready to take your career to the next level and gain valuable experience, apply today!The primary role of the digital marketing specialist is to support national (B2B & B2C) websites and 800+ local office website properties through enterprise WCMS (web content management system). Additionally, the candidate will work with cross-functional teams to gather requirements for website development and projects. Candidates for this role are expected to provide technical and analytical expertise in identifying, diagnosing, recording, and developing solutions under the leadership of the web marketing manager.ResponsibilitiesManage and create any information, landing pages, or other website content via the content management system (AEM)Determine effectiveness of campaigns in multiple channels including social media and makes recommendations to optimize campaigns/reallocate resources.Act as a subject matter expert by providing channel support, includes providing guidance of campaign compatibility with channel and creating training documentation to educate relevant internal stakeholders of essential functionsPropose program and process improvements including implementing and executing new strategies and delivering on established KPIsEfficiently manage the design (in conjunction with designers), development, QA and deployment for all CMS/website updates and new landing pagesManage multiple projects/campaigns from initiation to execution to ensure project objectives are achieved with best practicesWork with product marketing to support integrated marketing campaignsMaintain existing corporate website(s), ensuring consistency of content, design and brand, as well as relevance to business prioritiesSupport PDS''s project management process and methodologyProvide analytical support for the development of a technology strategyAssess technical systems and business processes to ensure they meet business needsIdentify, clarify, and document issues or projects that affect the web channel or any web-supported functionsProvide acceptance testing for relevant features and enhancements, assist development teams with test cases and scenarios, and provide post-release supportVerify and investigate defects or issues reported by the team, identify and propose potential solutions to root causesCoordinate with cross-functional teams and leaders to record business requirements, verify dependencies, and prepare any preliminary plans or design documentsRequired2+ years relevant work experience in enterprise web marketing for a business with national locationsBachelor''s Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 8+ years of experience is required or the equivalent combination of education and experienceExperience implementing Adobe AEM or similar web content management systemExperience working in an agile environment or with agile methodologiesExperience drafting and finalizing product design requirements, use cases, user stories, and documentationPreferredMaster''s Degree in marketing/communications or related fieldKnowledge/experience in Adobe Marketing Cloud, Salesforce Marketing Cloud, AdobeAnalytics, Google Analytics, Google & Bing Webmaster Tools, search engine optimization (SEO), local search strategy and SEM/PPC (Google AdWords, Bing Ads, and Facebook Advertising)Experience working in an agency settingKnowledge/Skills/AbilitiesExcellent communication (interpersonal, oral and written) and teamwork skillsAbility to multi-task effectively without compromising the quality of the workAbility to respond to common inquiries from customers, staff, regulatory agencies, vendors, and other members of the business communityDetail-oriented, process-focused, problem-solver, proactive, ambitious, and organized with the ability to prioritizeAbility to demonstrate an organized and systematic approach in carrying out assignments (i.e. very orderly and excels at cutting through confusion and turning chaos into order)Self-motivated, reliable individual capable of working independently as well as part of ateamStrong time management and multi-tasking skills while working under tight time constraintsAbility to manage well in the midst of an evolving marketing department and fast-paced environmentBenefitsMedical, dental, and vision insurancePaid time offTuition Reimbursement401KPaid time to volunteer in your local communityPacific Dental Services is an Equal Opportunity Employer. We celebrate diversity and are united in our mission to create healthier and happier team members.

Keywords: Pacific Dental Services, Irvine , Web Marketing Specialist, Other , Irvine, California

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