Web Marketing Specialist
Company: Pacific Dental Services
Location: Irvine
Posted on: January 23, 2023
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Job Description:
Now is the time to join Pacific Dental Services. You will have
opportunities to learn new skills from our team of experienced
professionals. If you''re ready to take your career to the next
level and gain valuable experience, apply today!The primary role of
the digital marketing specialist is to support national (B2B & B2C)
websites and 800+ local office website properties through
enterprise WCMS (web content management system). Additionally, the
candidate will work with cross-functional teams to gather
requirements for website development and projects. Candidates for
this role are expected to provide technical and analytical
expertise in identifying, diagnosing, recording, and developing
solutions under the leadership of the web marketing
manager.ResponsibilitiesManage and create any information, landing
pages, or other website content via the content management system
(AEM)Determine effectiveness of campaigns in multiple channels
including social media and makes recommendations to optimize
campaigns/reallocate resources.Act as a subject matter expert by
providing channel support, includes providing guidance of campaign
compatibility with channel and creating training documentation to
educate relevant internal stakeholders of essential
functionsPropose program and process improvements including
implementing and executing new strategies and delivering on
established KPIsEfficiently manage the design (in conjunction with
designers), development, QA and deployment for all CMS/website
updates and new landing pagesManage multiple projects/campaigns
from initiation to execution to ensure project objectives are
achieved with best practicesWork with product marketing to support
integrated marketing campaignsMaintain existing corporate
website(s), ensuring consistency of content, design and brand, as
well as relevance to business prioritiesSupport PDS''s project
management process and methodologyProvide analytical support for
the development of a technology strategyAssess technical systems
and business processes to ensure they meet business needsIdentify,
clarify, and document issues or projects that affect the web
channel or any web-supported functionsProvide acceptance testing
for relevant features and enhancements, assist development teams
with test cases and scenarios, and provide post-release
supportVerify and investigate defects or issues reported by the
team, identify and propose potential solutions to root
causesCoordinate with cross-functional teams and leaders to record
business requirements, verify dependencies, and prepare any
preliminary plans or design documentsRequired2+ years relevant work
experience in enterprise web marketing for a business with national
locationsBachelor''s Degree from an accredited college in
Marketing, Communications, or related field. In lieu of degree, 8+
years of experience is required or the equivalent combination of
education and experienceExperience implementing Adobe AEM or
similar web content management systemExperience working in an agile
environment or with agile methodologiesExperience drafting and
finalizing product design requirements, use cases, user stories,
and documentationPreferredMaster''s Degree in
marketing/communications or related fieldKnowledge/experience in
Adobe Marketing Cloud, Salesforce Marketing Cloud, AdobeAnalytics,
Google Analytics, Google & Bing Webmaster Tools, search engine
optimization (SEO), local search strategy and SEM/PPC (Google
AdWords, Bing Ads, and Facebook Advertising)Experience working in
an agency settingKnowledge/Skills/AbilitiesExcellent communication
(interpersonal, oral and written) and teamwork skillsAbility to
multi-task effectively without compromising the quality of the
workAbility to respond to common inquiries from customers, staff,
regulatory agencies, vendors, and other members of the business
communityDetail-oriented, process-focused, problem-solver,
proactive, ambitious, and organized with the ability to
prioritizeAbility to demonstrate an organized and systematic
approach in carrying out assignments (i.e. very orderly and excels
at cutting through confusion and turning chaos into
order)Self-motivated, reliable individual capable of working
independently as well as part of ateamStrong time management and
multi-tasking skills while working under tight time
constraintsAbility to manage well in the midst of an evolving
marketing department and fast-paced environmentBenefitsMedical,
dental, and vision insurancePaid time offTuition
Reimbursement401KPaid time to volunteer in your local
communityPacific Dental Services is an Equal Opportunity Employer.
We celebrate diversity and are united in our mission to create
healthier and happier team members.
Keywords: Pacific Dental Services, Irvine , Web Marketing Specialist, Other , Irvine, California
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