Senior Account Executive - Pacific Communications
Company: AbbVie
Location: Irvine
Posted on: August 4, 2022
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Job Description:
ABOUT US Pacific Communications is a full-service global
provider of integrated healthcare communications on the West Coast,
specializing in marketing strategy development and planning,
medical communications and education, branding, advertising, and
promotion. This includes launching many new products and
technologies, with a global reach. KEY DUTIES AND RESPONSIBILITIES:
% of Time or Importance Under the general supervision of the
Account Supervisor and the Executive Director of Client Services,
performs the following: Develops comprehensive communications plans
for assigned products which support approved marketing strategies.
Conducts input sessions with Clients, Agency, Public Relations and
Professional Communications to discuss communications plans for new
product opportunities, new product launches, and annual marketing
plans. Develops creative platforms for assigned brand(s). Provides
strategic input for Creative Team of Copywriter and Art Director
and participates in creative development sessions. Prepares
creative platform prior to campaign development. Presents
recommended consumer and professional audience campaigns and
tactics to Clients, with the assistance of key Agency Account
Management and Creative staff, when appropriate. Investigates and
recommends innovative media and sales promotional opportunities.
Works closely with Media Analyst in developing media schedules.
Meets regularly with journal and video representatives to keep
current on industry trends/information. 40% Manages development of
Clients' projects, from initiation to completion, on time, within
budget and on strategy. Communicates with the Account Supervisor on
a regular and consistent basis as to the status of the account,
meetings, issues, etc. Communicates effectively with all Agency
personnel to ensure assigned projects are correctly executed, on
time and within budget. Conducts strategy review meetings for
Creative and Legal/Medical. Is ultimately responsible to Clients
and Agency management for on-time execution, Legal and Medical
accuracy, and satisfactory appearance of assigned communications
projects. 40% Supervises advertising expenditures on assigned
products. Supplies Clients with accurate, timely reports of
budgeted versus actual expenditures. Provides budget guidelines to
Creative and Production Teams on assigned projects. Recommends to
Clients budget revisions which adjust to budgeted levels or
increase or decrease advertising spends in the face of market or
competitive activities. 20% EDUCATION AND EXPERIENCE Bachelors
degree required, with an emphasis in advertising, journalism and/or
business administration preferred. Knowledge of advertising agency
disciplines including creative, production, personnel management,
and project management with 3 to 6 years classic-full-service
health care agency experience required. Experience in client-side
marketing, marketing research or sales is desirable. Strong
interpersonal, organizational, written, and oral communications
skills must be demonstrated. ESSENTIAL SKILLS AND ABILITIES
Knowledge of both marketing and advertising is required. Excellent
management, supervisory, analytical and communication skills, both
oral and written. Strong systems organizational abilities. Proven
interpersonal skills.PDN-ABV2207031
Keywords: AbbVie, Irvine , Senior Account Executive - Pacific Communications, Other , Irvine, California
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