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SEO Specialist- REMOTE

Company: Lamark
Location: Irvine
Posted on: May 13, 2022

Job Description:

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. The response in the marketplace has been strong and Lamark is continuing to lead innovation in the space.


The SEO Specialist is responsible for executing Search Engine Optimization (SEO), Online Reputation Management (ORM), and Content Marketing campaigns through technical on- and off-site optimization strategies. The position will play an integral role in increasing rankings, driving leads and bolstering online sales for a variety of clients by executing on strategy developed by Sr. SEO Specialists. The ideal candidate is able to quickly understand and support initiatives that will contribute to the goals and success of client and company Internet marketing programs.

This is an on-site, full-time position located in our Boca Raton office reporting to the SEO Manager. The work environment is innovative and embraces an entrepreneurial and career-minded team of individuals in a business-casual atmosphere.

Key Functional Areas of Responsibility

  • Work with SEO Specialists to support campaign strategies and achieve client goals
  • Perform website and competitor analysis using various SEO tools
  • Research and analyze keyword strategies
  • Write meta tags and effective calls-to-action
  • Develop content topics and strategies designed to meet client goals
  • Optimize and publish content to client sites through Wordpress and other CMSs
  • Execute link building and link profile management activities including opening accounts, webmaster outreach, relationship building, etc.
  • Execute local search optimization activities including citation building and cleanup, review solicitation, and on-site GEO-targeting modifications
  • Work with Creative and Development teams to implement SEO and UX best practices
  • Advocate for SEO, ORM and Content Marketing Best Practices
  • Monitor and administer web analytics dashboards
  • Understand key reporting metrics
  • Utilize reporting tools to prepare monthly client reports
  • Keep abreast of the latest algorithm changes, SEO tools and techniques

    Professional Competencies
    • Ability to work quickly and precisely in a fast-paced environment under tight deadlines
    • Desire and ability to perform tactical work (execution vs. strategy development)
    • Ability to take direction well and with accuracy
    • Competency to respond to shifting priorities quickly and effectively when necessary
    • Outstanding ability to think creatively, and positively approach problem-solving
    • Ability to clearly and effectively articulate thoughts and points
    • Excellent organizational, multi-tasking and time management skills
    • Professional demeanor and dependable work-ethic
    • Excellent interpersonal skills and ability to work well both independently and in a team setting
    • Self-motivation, diligent attention-to-detail, and dedication to quality
    • Professional Skills & Qualifications
    • Passion for Internet marketing and self-education in industry principles
    • Knowledge of on-page SEO
    • Experience in executing on link profile management strategies
    • Experience in optimizing for local search results
    • Proficiency in MS Excel, PowerPoint, and Word
    • Experience in Google Analytics and Search Console
    • Knowledge of and experience executing technical on-site optimization
    • Working knowledge of Wordpress and HTML
    • GAIQ certification a plus
    • Experience in an agency setting a plus
    • BS/BA degree preferred

      Perks And Benefits
      • Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
      • Diverse and forward-thinking environment
      • Great career growth opportunity-you'll have direct access to agency leadership
      • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
      • 401(k) with employer matching

        At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

        PLEASE NOTE: as a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

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Keywords: Lamark, Irvine , SEO Specialist- REMOTE, Other , Irvine, California

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