Paid Search Team Lead - Remote
Company: Brainlabs
Location: Irvine
Posted on: May 13, 2022
Job Description:
Classification: Full-time
Team: Client Services, Enterprise
Reporting to: Group VP
Estimated Start: May 2022
Location: REMOTE - Anywhere, US or Canada
Work Authorization: This role is open to US or Canadian
Citizens/Permanent Residents and non-citizens allowed to work for
any US or Canadian employer. We are unable to sponsor any work
authorizations for this role.
What's the role?
We are adding an analytical Paid Search Team Lead to our Client
Services Team -
5+ years experience in paid media required.
The Paid Search Team Lead will be accountable for all aspects of
their assigned clients Paid Search campaigns. The candidate should
have management qualities and experience to be able to mentor each
of the positions under them (ie Strategists and Specialists). The
role requires business acumen, experience in retail and E-commerce
verticals, advanced technical knowledge of SEM technology, creative
energy and a passion for working in performance driven environments
while fostering strong work ethic within the team. SEO and Media
Experience is a plus.
So, Tell Me About The Company
Brainlabs is on a mission to build the biggest digital-first media
agency in the world.
We hire the top talent in the industry and give them the right
training, tools and culture to do the best work of their
career.
As one of the world's leading independent agencies, our agility and
client-centricity allows us to win for clients.
To learn more about what it's like to be a Brainlabber, check out
our
What this job is:
- Varied: No two days are exactly alike!
- Data-driven: You will perform data analysis and make
recommendations from that numeric evidence!
- FUN! Brainlabs fosters an environment where geeking out,
laughing, and sharing knowledge are the name of the game
What this job isn't:
- Boring. Every task for a client presents new opportunities to
learn!
- Stagnant. There is so much room for growth at Brainlabs, and we
regularly promote current Brainlabbers in order to grow to
scale!
Give me a breakdown of what a Paid Search Team Lead at Brainlabs
does:
Client Management Responsibilities:
- Measured on revenue retention and growth and client
satisfaction scores for 1-3 key, enterprise level, complex
clients
- Day to day management includes managing client relationships,
monitoring capacity of client teams, project manager for tactical
execution, overseeing profitability of accounts
- Recognize opportunities, threats and risks and carry out or
assign actions to minimize client churn and maximize client
growth
- Develop relationships with senior client contacts, discussing
business updates, getting feedback etc.
- Have a view of the big picture performance vs. goals, ensure
the client knows how well we're doing, and ensure innovative pieces
of work are being carried out
- Sets the standard and/or creates best practices for client
delivery and innovation, training, and thought leadership in area
of expertise
- Prepare, present, and execute integrating marketing strategies
aligned with client goals, including cross-sell opportunities
- Communicate client performance regularly and ensure we fulfill
on client contracts and promised strategy
- Perform regular analyses and make data-driven recommendations,
following our test and learn methodology
- Implement responsibility assignment matrix (e.g. RACI) across
client accounts for effective delegation, internal and external
communications, and project management
- Lead client meetings and business review preparation,
preferably via video conference - prepare the agenda or deck and
ensure we take notes
- Implement & use Brainlabs' tools on all accounts
- Ensures that systems are in place for QA checks to be conducted
on a regular basis for all accounts under management
- Manage team of PPC Strategists and Specialists to accomplish
brand performance goals, contribute to team initiatives, and foster
career development
- Active participation in identifying new and improved processes
to improve PPC performance, streamline campaign management and
support team scaling
- Develop and maintain a professional knowledge of new emerging
trends
- Partner with Data and Analytics resources to identify ways to
advance PPC reporting & automation
- Assume leadership role of special PPC team projects as
needed
Leadership Responsibilities:
- Mentor indirect managees utilizing a strengths-based coaching
approach to prepare them to lead client accounts, including
communication, calls, meetings, and emails.
- Model strong leadership including alignment to company
priorities and philosophies, effective stress and emotion
self-management, as well as a positive and patient demeanor with
the team
- Cultivates an atmosphere that embraces diversity and inclusion
within the team and agency
- Actively participant in wider company initiatives including,
but not limited to new business pitches and internal marketing
efforts
Cross/Up-Sell Responsibilities:
- Be a source of knowledge and advice - when it comes to what
services Brainlabs can provide, cross selling opportunities, wider
industry knowledge, case studies, best practice updates etc. and
proactively make suggestions
- Coordinate cross channel work on your clients
- Hold internal strategy planning sessions with account team and
align strategy across channels
- Surface and act on cross-sell and client growth
opportunities
Essential Skills
What particular set of skills would suit this role
- Uncompromising accountability with your clients and their goals
where you are driven and ultimately responsible for successful
outcomes, but understand the value of and runs towards delegating
day-to-day task execution
- Demonstrated proficiency of paid media platforms (Google, Bing,
SA360), and/or other search platforms (e.g. Apple Search,
Quora)
- Demonstrated proficiency of GMP suite (GA360, CM360, Google
Merchant Center, Data Studio)
- Demonstrated proficiency of Business Intelligence and Data
Collection softwares (e.g. Tableau, Funnel, etc.)
- Demonstrated proficiency of keyword research & competitor
analysis tools (SEMRush, SpyFu, etc.)
- Exceptional organizational, project, and time management
skills
- Exceptional analytical, communication, and presentation skills
which enables you to adapt to varying audiences, motivate others,
and share actionable insights from data
- Possess keen critical thinking and analytical skills
- Exceptional skills with Microsoft Office and/or Google Business
Apps, especially Excel or Google Sheets
- Demonstrate alignment to our company values
Essential Experience
- Minimum 5-years hands-on client-facing, paid search experience
for a variety of clients with monthly spend greater than $100k
dollars
- Previous project management and leadership experience with the
ability to effectively manage talents, resources, and a shared
sense of urgency for success
- Minimum of 3-year team-management experience
- Experience with creating client strategy, communication,
management, and proactive account performance troubleshooting
- Four-year degree in any field
Desirable Experience
- Previous agency experience
- Previous experience participating in prospect pitches
- Proven track record of success meeting client KPI's
- Minimum of 4-year team-management experience with track record
of direct report promotions
You will know youre doing it right if you are...
- A dot connecter, able to marry strategic thought and tactical
objectives
- Eager to advance problem solving skills, with the ability to be
solutions oriented
- A self-starter, takes initiative
- A strong writer and communicator
- Able to actively seek out and implement feedback
- A hyper detailed oriented individual
- An independent worker with strong time management and
organization skills
- A desire to be nimble and flexible to succeed in a fast-paced
and ever-changing environment
- A strong team player, willing to roll up your sleeves
- A business mature individual who exudes professionalism and
respect
- Committed to the success of your team
- Eager to guide and manage team members, will lead by
example
- A supporter of and advocate for diversity, equity and
inclusion
What happens next
We know searching for a job is tough and that you want to find the
best career and employer for you. We also want to ensure that this
position is the best fit for both you and us. Therefore, you will
participate in a comprehensive interview process that includes
skills interviews with our team. The goal of this process is to
allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from
candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to
getting to know you!
When you apply to work at Brainlabs, we may use your application
data to make employment decisions, but your data will not be
distributed or used elsewhere unless you are hired as an employee.
All applications ask for your consent to allow us to process your
personal data. However, you have the right to withdraw your
information at any point by reaching out to
careers.us@brainlabsdigital.com.
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Keywords: Brainlabs, Irvine , Paid Search Team Lead - Remote, Other , Irvine, California
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