Senior Account Executive - Pacific Communications
Company: AbbVie, Inc.
Posted on: November 19, 2021
Senior Account Executive - Pacific Communications
- Irvine, United States of America
- 2115191 Job Description About AbbVie
AbbVie's mission is to discover and deliver innovative medicines
that solve serious health issues today and address the medical
challenges of tomorrow. We strive to have a remarkable impact on
people's lives across several key therapeutic areas: immunology,
oncology, neuroscience, eye care, virology, women's health and
gastroenterology, in addition to products and services across its
Allergan Aesthetics portfolio. For more information about AbbVie,
please visit us at www.abbvie.com . Follow @abbvie on Twitter ,
Facebook , Instagram , YouTube and LinkedIn .
KEY DUTIES AND RESPONSIBILITIES: % of Time or Importance Under the
general supervision of the Account Supervisor and the Executive
Director of Client Services, performs the following:-- 1. Develops
comprehensive communications plans for assigned products which
support approved marketing strategies. a. Conducts input sessions
with Clients, Agency, Public Relations and Professional
Communications to discuss communications plans for new product
opportunities, new product launches, and annual marketing plans.--
b. Develops creative platforms for assigned brand(s). Provides
strategic input for Creative Team of Copywriter and Art Director
and participates in creative development sessions. Prepares
creative platform prior to campaign development.-- c. Presents
recommended consumer and professional audience campaigns and
tactics to Clients, with the assistance of key Agency Account
Management and Creative staff, when appropriate.-- d. Investigates
and recommends innovative media and sales promotional
opportunities. Works closely with Media Analyst in developing media
schedules. Meets regularly with journal and video representatives
to keep current on industry trends/information.-- 40% 2. Manages
development of Clients' projects, from initiation to completion, on
time, within budget and on strategy.-- a. Communicates with the
Account Supervisor on a regular and consistent basis as to the
status of the account, meetings, issues, etc.-- b. Communicates
effectively with all Agency personnel to ensure assigned projects
are correctly executed, on time and within budget.-- c. Conducts
strategy review meetings for Creative and Legal/Medical.-- d. Is
ultimately responsible to Clients and Agency management for on-time
execution, Legal and Medical accuracy, and satisfactory appearance
of assigned communications projects.-- 40% 3. Supervises
advertising expenditures on assigned products.-- a. Supplies
Clients with accurate, timely reports of budgeted versus actual
expenditures.-- b. Provides budget guidelines to Creative and
Production Teams on assigned projects.-- c. Recommends to Clients
budget revisions which adjust to budgeted levels or increase or
decrease advertising spends in the face of market or competitive
Education and Experience
- Experience equivalent to a 4-year college education, with an
emphasis in advertising, journalism and/or business
administration/marketing preferred. Related work experience could
serve as a modifier of preferred degree major.
- Knowledge of advertising agency disciplines including creative,
production, personnel management, and project management with 3 to
6 years classic-full-service health care agency experience
required. Experience in client-side marketing, marketing research
or sales is desirable. Strong interpersonal, organizational,
written and oral communications skills must be demonstrated.
Essential Skills and Abilities
- Knowledge of both marketing and advertising is required.
- Excellent management, supervisory, analytical and communication
skills, both oral and written.
- Strong systems organizational abilities.
- Proven interpersonal skills.
Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive
hours in an 8 hour day)
Yes, 10 % of the Time
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse
backgrounds to develop new and innovative solutions for patients.
As an equal opportunity employer we do not discriminate on the
basis of race, color, religion, national origin, age, sex
(including pregnancy), physical or mental disability, medical
condition, genetic information gender identity or expression,
sexual orientation, marital status, protected veteran status, or
any other legally protected characteristic.
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Keywords: AbbVie, Inc., Irvine , Senior Account Executive - Pacific Communications, Other , Irvine, California
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