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Global Paid Media- Senior Manager

Company: PwC
Location: Irvine
Posted on: June 10, 2021

Job Description:

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Brand Management team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you'll be involved with driving marketing programmes, branding events, corporate leadership seminars, public relations and business marketing forums.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
  • Deal effectively with ambiguous and unstructured problems and situations.
  • Initiate open and candid coaching conversations at all levels.
  • Move easily between big picture thinking and managing relevant detail.
  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
  • Contribute technical knowledge in area of specialism.
  • Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
  • Navigate the complexities of cross-border and/or diverse teams and engagements.
  • Initiate and lead open conversations with teams, clients and stakeholders to build trust.
  • Uphold the firm's code of ethics and business conduct.

The Brand and Creative Centre of Excellence leads the development and implementation of the external brand strategy and brand experience across the entire PwC network of firms. The organization is responsible for global brand governance, brand protection, and the creative strategy of the brand.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

6 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Knowledge/Skills:

Demonstrates intimate abilities and/or a proven record of success in, the execution of external/internal digital advertising programs, preferably within a global network of professional services firms, emphasizing the following:

  • Developing, executing and analyzing digital ad programs that communicate a brand story to targeted external audiences;
  • Developing, executing and managing online display and digital search engine marketing and optimization of ad campaigns on online sites including social media such as LinkedIn, Twitter, Facebook and other platforms;
  • Understanding website analytics such as Google Analytics and Adobe Analytics;
  • Understanding of competitive positioning and digital ad spend to inform the development of ad strategies and messaging;
  • Understanding of key business issues clients are facing and aligns our ad strategies around those issues;
  • Maintaining knowledge of digital ad trends/leading practices and applying new thinking and innovation to digital ad programs;
  • Measuring and tracking results of all elements of digital ad programs and reporting on Return on Investment by providing input on quantitative and qualitative research and analyses on the effectiveness and engagement level of digital ad units;
  • Demonstrating knowledge of or ability to learn Adobe Analytics, Eloqua and Salesforce;
  • Leading, coaching, and managing other team members, as needed;
  • Possessing ability to thrive in high-stress situations by projecting confidence and authority to senior business leaders;
  • Executing multiple comprehensive digital ad programs simultaneously;
  • Liaising with leadership to present new ideas and maintain awareness of digital ad activities;
  • Developing integrated communications programs to help drive revenues and build client relationships;
  • Participating in the evaluation, analyses and interpretation of voice of the customer and market research information and apply learnings to inform digital ad strategy;
  • Maintaining and improving skill set to stay abreast of changes in the media landscape; and,
  • Analyzing campaign performance data to provide insights and optimization recommendations.

Keywords: PwC, Irvine , Global Paid Media- Senior Manager, Other , Irvine, California

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