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Senior Product Manager II, Upstream Marketing - Critical Care

Company: Edwards Lifesciences Corp
Location: Irvine
Posted on: June 9, 2021

Job Description:

As the Senior Product Manager II, Upstream Marketing, you will be responsible for driving the development and execution of the marketing strategy for the Critical Care capital systems business, which focuses on delivering advanced hemodynamic monitoring. This position will involve collaboration with relevant stakeholders to gather and synthesize feedback to develop new capital monitoring systems. We are looking for a dynamic, collaborative, and strategic individual who possesses strong marketing and leadership acumen.

Job Function:

  • Assume a leadership role in the development of new capital monitoring systems
  • Collaborate and partner closely with the global regions, key opinion leaders, industry partners, and other stakeholders to develop and execute effective product and commercial strategies to drive business growth.
  • Gain voice of customer, market research, etc. to develop a product pipeline and drive the commercial requirements (customer, product, and business needs) on New Product Development programs.
  • Partner closely with key thought leaders to anticipate the future market environment, changes in trends, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs.
  • Develop marketing messages based on global strategies, competitive environment, and regulatory/legal requirements.
  • Perform market research to assess viable opportunities and to measure the impact of marketing programs/campaigns.
  • Lead portfolio strategy development and budgeting activities.
  • Interface regularly with customers and regional partners through travel, medical congresses, and symposia, and hospital sites to better understand and deliver against customer needs.
  • Understand, track and interpret market share, pricing, and competitive dynamics globally.

Qualifications

Required Education & Skills:

  • Bachelor's degree with 8 years of work experience OR Master's degree with 6 years of related experience working in sales, marketing, or healthcare industry required.
  • Excellent written and verbal communication skills.
  • Proven successful project management skills.
  • Highly collaborative and comfortable working closely with customers and with a range of cross-functional business partners.
  • Possesses good organizational skills, attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities.
  • Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity. Can be counted on to achieve goals and is both top & bottom-line oriented.
  • Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others on the course of action.
  • Strong analytical skills, including a proven ability to synthesize and utilize market data and customer insights in order to develop effective marketing strategies, collateral, and communications.
  • Strong clinical acumen and ability to come up to speed quickly on new products.
  • Able to excel in a highly regulated, fast-paced environment.
  • International and domestic travel up to 25%.

Preferred Education & Skills:

  • Postgraduate degree is preferred.
  • Global Marketing would be preferred

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

Keywords: Edwards Lifesciences Corp, Irvine , Senior Product Manager II, Upstream Marketing - Critical Care, Other , Irvine, California

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