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Manager / Sr. Manager Product Marketing - Paciolan

Company: IMG College
Location: Irvine
Posted on: June 9, 2021

Job Description:

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: "build the team, grow the company, have fun, love and serve others."

Paciolan is the #1 primary ticketing company in college athletics, and the #2 largest primary ticketing provider in the US including performing arts, arenas, and professional sports. As a leader in ticketing, fundraising, marketing, analytics, and technology solutions, we power more than 500 live entertainment organizations, selling over 120 million tickets a year.

While we are the market leader in many areas, we will never act too big or move too slow as a company. At Paciolan, we come to work ready to innovate and succeed, and we always have fun doing it. You may not recognize our name, because we white-label our consumer channels, but we create great products at scalenot just once a year Black Friday, but every day our events go on sale!

It's an exciting time to join the team as employee #2. Last year we focused on launching products well. This year and next, we need you to raise the bar even more, chart the path to become a world-class product marketing organization. Help us write the playbook.

We are looking for Storytellers.

About You:

  • You have approximately 5 years of experience in product marketing - so you run your own initiatives with little supervision
  • Experience with B2B and B2B2C products, or data products

  • You've produced and can prove success with data, stories in the form of: blogs, videos, presentations, website content, content campaigns, etc. You are driven to compel others and win them over
  • You've developed data-driven insights that inform product and/or marketing strategy
  • You have managed your own product lines, rolled out large-scale client communications, and led every marketing facet of the product's journey
  • Your first instinct is to tell stories and put our clients and consumers in the center, using data to determine what's relevant
  • You thrive in works-in-progress and pivots - because the playbook is still being written. You enjoy crafting something out of nothing and rolling up your sleeves

You will get to:

  • Rally cross-functional teams while leading go-to-market efforts, making sure they are equipped to sell and support new products
  • Partner with product managers to position the products for impact and success through user research, client feedback, how-to materials, and other internal/external marketing support
  • Set up and review data on product usage to increase adoption
  • Work with Marketing to make best-in-class collateral for internal and external consumption, whether they are product news or thought leadership topics
  • Architect other solutions that we haven't even thought of to get us to world-class

Just like the teams we work with, we team up at Paciolan too! You'll find espresso machines, a beach volleyball court, ping pong tables, and lots of options for hanging out with your coworkers such as: a running club, soccer club, yoga class, the bar method class, company sponsored events off-site and many more.

Join us and take Paciolan's Product Marketing discipline to the next level.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity


Keywords: IMG College, Irvine , Manager / Sr. Manager Product Marketing - Paciolan, Other , Irvine, California

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