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Associate Manager, Digital Innovation & Growth Layers - Digital Marketing

Company: Taco Bell HQ
Location: Irvine
Posted on: June 8, 2021

Job Description:

Who is Taco Bell?

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items.

Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through over 7,000 restaurants around the world, as well as through its mobile, desktop and delivery ordering services. Internationally, Taco Bell has over 600 restaurants, with plans to add 2,000 more restaurants in the next decade.

The brand encourages its fans to "Live Mas" and connects with them through sports, gaming and new music via its Feed The Beat music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell Foundation, and connects fans with their passions through programs such as the Live Mas Scholarship program. According to Harris Poll, Taco Bell has been named America's Best Mexican-Food Restaurant for two back-to-back years.

About the Job:

Lead the execution of the Taco Bell strategy to leverage customer data to fuel digital marketing and enhance the customer experience. Leverage Taco Bell's digital channels to support the overall Taco Bell marketing strategy.

The Day-to-Day:

Digital Product Innovation

  • Design, develop and deliver Taco Bell's approach to the generation, testing, and validation of digital products that drive digital adoption and support Taco Bell's overarching marketing strategy
  • Build the case for franchisee investment by modeling acquisition costs with long-term customer value and build rapport with franchisee leadership over time to lead the brand into the next era of marketing
  • Partner with the Marketing Calendar team by mapping out how digital layers support national promotions

Digital Growth Layers

  • This role will be responsible for increasing the growth and profitability of the delivery business
  • Lead & manage Taco Bell's presence on third party delivery aggregators to drive incremental sales and enhance the customer experience
  • Identify opportunities to optimize Taco Bell presence on aggregator channels and partner with delivery providers to execute enhancements
  • Responsible for day-to-day operations of third-party delivery optimization
  • Lead & manage implementation of aggregator promotions
  • Develop and maintain a "playbook" of best practices and tactics for franchisees to execute at the local level and serve as the internal point of contact to support these activations
  • Identify and provide rationale to recommend potential new digital growth layers to pursue

Digital Customer Experience

  • Leverage technology to enable and provide a best-in-class customer experience powered by new digital touchpoints and customer data by building collaborative partnerships with Digital Designers and Tech Product Owners
  • Partner with the brand activation team and external agencies to create breakthrough, culture-leading digital marketing programs

Is This You?

  • Bachelor's Degree required
  • Minimum 5 years of relevant experience with 2 years' experience in Digital Product, Digital Experience and / or Brand Marketing
  • Experience in multi-channel retail industry and / or franchised business a plus
  • Working understanding of A/B Testing and development of dynamic creative to support a rapid testing agenda
  • Strong strategic thinking and storytelling abilities to drive transformational change across the organization
  • Experience working with cross functional teams to develop product ideas, test concepts, build profitable sales programs to support the products, and interpret sales analysis/data to leverage for future projects
  • Strong influence and collaboration skills are a must to navigate a highly matrixed organization
  • Experience managing agency partners
  • Demonstrated leadership, project management, and planning skills
  • Self-motivated with a strong drive for results and intellectual curiosity

Why Taco Bell?

We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people's lives with ms!

Work-Hard, Play-Hard:

  • Year-round Flex day Fridays
  • Free snacks, drinks and bagel & donut Fridays
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, carwash, Booster gas delivery
  • Onsite gym with fitness classes and personal trainer sessions
  • 4 weeks of vacation per year plus holidays and time off for volunteering
  • Tuition reimbursement and education benefits
  • Discounts for life's adventures (ex: theme parks, wireless plans, etc.)
  • Generous parental leave for all new parents and adoption assistance program
  • Opportunity to taste test new products
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical and dental including prescription drug benefits and 100% preventive care
  • Healthcare and dependent care flexible spending accounts
  • Opportunities to support the Taco Bell Foundation's educational initiatives and programs.
  • Recognition based culture and unique, fun events year round (recess at work, Halloween Spooktacular, employee art show benefiting Taco Bell Foundation, etc.)
  • Please note that some perks/amenities may not be available and/or may be modified at the Company's sole discretion during the COVID-19 temporary work-from-home period.

Keywords: Taco Bell HQ, Irvine , Associate Manager, Digital Innovation & Growth Layers - Digital Marketing, Other , Irvine, California

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