IrvineRecruiter Since 2001
the smart solution for Irvine jobs

Digital Marketing Specialist - Automation, SEO/SEM, Analytics

Company: CalAmp Corp.
Location: Irvine
Posted on: June 8, 2021

Job Description:

Overview

We are CalAmp, a connected intelligence company that gives people the ability to track, monitor and recover their vital assets with real-time visibility and insights. Currently, we are seeking a Digital Marketing Specialist with at least 2 years of experience, based in Irvine, California. This is an exciting opportunity for those who align with our core values (Inclusion, Innovation, Execution, Customer Success) and for those who desire to build, sell, and/or support connected solutions and services. We proudly offer the stability and security of an established publicly traded tech company yet nurture and embody an entrepreneurial spirit. We give our people excellent compensation packages, an extensive suite of medical and retirement benefits, a flexible paid time off policy, accommodating work schedules, an employee stock purchase plan, continued education assistance & training programs, support for personal wellness, and company sponsored philanthropic opportunities. Based in beautiful Irvine, Calfornia we are CalAmp, the pure-play pioneering leader in the mobile connected economy and broader Internet of Things (IoT) marketplace. We offer solutions that provide visibility and traceability of mobile assets, their passengers and contents anywhere in the world at any moment in time. In the process, we enable more efficient utilization of assets and natural resources, assure the safety of precious cargo, and improve road safety to save lives.

Responsibilities

Our Digital Marketing Specialist is a member of Corporate Marketing working closely with the Digital Marketing team to manage day-to-day functions across the areas listed below. You will also work with the entire Corporate Marketing team to execute projects successfully.

Marketing Automation & CRM:

  • Support CRM and marketing automation efforts within Marketo & SFDC partnering closely with the Marketing Automation Manager, Product Marketing and cross-functional team members to deliver on business objectives
  • Assist in developing analytics reporting dashboard & cadence for campaigns - conduct share outs to key stakeholders.
  • Create wrap-up reports for relevant events and conduct post-mortems to drive efficiency, effectiveness and excellence in execution.
  • Build, implement and monitor Marketo programs, including campaign setup; email, landing page and form creation; smart list development; lead scoring, automated lead nurture setup and optimization; and more.
  • Develop and optimize relevant nurture tracks and triggered communications at specific points in the lifecycle to drive engagement and revenue.
  • Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows
  • Continue to develop the knowledge base for Marketing Automation & CRM

SEM/SEO:

  • Project manage all SEO/SEM projects from campaign ideation through optimization including vendor management, coordinating appropriate paperwork, deliverables and managing timeline. Function as main point of contact for SEO/SEM vendor.
  • SEM: Manage vendor and cross-functional team through campaign strategy, execution and post launch optimization.
  • Oversee ongoing campaign analytics and final wrap up and key learnings.
  • SEO: Manage and implement on-site optimization of page titles, page descriptions, URLs, redirects, internal link structures, sitemaps and more. Manage list of Keywords - conducting periodic review, analysis, and copy optimization.
  • Be the expert in SEO best practices. Work directly with MarTech and vendors to ensure SEO best practices and technical updates are properly implemented. Ongoing monitoring of SEO rankings and share outs on progress.

Analytics Reporting:

  • Manage analytics tools such as Google Analytics to gather platform specific, campaign and conversion metrics, ensuring tracking mechanisms and dashboards are in place and working for all websites and other digital programs to gain measured results. Ensure the completeness and accuracy of all data.
  • Work with Marketing Automation Manager to create the big picture for analytics - tying together multiple data analytics sources from Marketo, Google Analytics, Salesforce, Oktopost and more.
  • Ongoing management of dashboards such as monthly site analytics, SEO, SEM and Paid media. Build out new dashboards as needed.

Other duties:

  • Social: Assist on social content creation including graphics and video assets (such as Wibbitz) for various platforms. Help manage content calendar with PR (i.e. Narrative).
  • Site Admin: Assist on site administration duties such as content updates and bug fixes.
  • Other: Assist/Collaborate on digital marketing projects as needed.

Qualifications

Must Haves

  • Marketing Automation experience (2-4 years)
  • Experience with analytics platforms such as Google Analytics
  • Experience with SEO & SEM

Strong Pluses

  • Marketo experience
  • SFDC experience
  • Creating analytics dashboards
  • Social media content creation for various platforms
  • Photoshop
  • Knowledge of CMS tools such as WordPress

If you are a talented Digital Marketer with expertise in marketing automation and an interest in the Internet of Things domain, we want to speak with you. Interviews are occurring this week and next so apply now if interested.

#LI-JJ1

Keywords: CalAmp Corp., Irvine , Digital Marketing Specialist - Automation, SEO/SEM, Analytics, Other , Irvine, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Irvine RSS job feeds