Chief Marketing Officer

Company: Pacific Premier Bank
Location: Irvine
Posted on: June 7, 2021

Job Description:

The Chief Marketing Officer is a critical member of the senior management team serving as a strategic thinker and partner to both corporate and our business units. The CMO is responsible for setting the brand and marketing strategy, budget and disciplines of the marketing function for the Bank and as a key collaborator ensures our brand strategy are integrated into the fabric of Pacific Premier.

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RESPONSIBILITIES

• Provides leadership and guidance to Marketing Department staff. Responsible for supervisory and management level duties such as hiring, firing, performance evaluation, training, coaching, disciplinary action, handling grievances, etc.
• Oversees Marketing Department operations and develops strategy, goals and objectives.
• Collaborates with legal, compliance and other applicable teams in the development of Marketing policies and procedures as needed.
• Acts as thought-leader and change-agent for the PPB brand, including all aspects of PPB branding, public image; marketing and advertising strategy; external communications; public and industry relations and policy; media relations; sales campaigns, and marketing metrics.
• Oversees the integrating of CRM information into various distribution platforms.
• Manages and oversees vendors, including RFP and selection process, SLAs, etc.
• Creates a strong presence with customers and potential customers serving as PPB brand ambassador building compelling customer retention and acquisition strategies.
• Builds a strong network allowing for an accurate view of what customers value and how best to deliver that value.
• Anticipates market shifts. Creates proactive strategies to keep brand priorities current.
• Develops and implements brand and marketing tactics including campaigns, events, digital marketing, lead generation campaigns and public relations (e.g. press release review).
• Creates and executes social media presence and direct programs to improve social media reputation and recognition.

QUALIFICATIONS

• Bachelor's degree in related field required or equivalent related work experience required
• MBA preferred
• 15+ years of experience leading the marketing function of a high growth company, preferably in the financial service industry
• 5+ years prior leadership and management experience required

KNOWLEDGE, SKILLS, ABILITIES REQUIRED

• Hands-on knowledge regarding all aspects of traditional and digital advertising.
• Technical knowledge of integrating CRM information into various distribution platforms.
• Contract negotiation
• Developing internal teams and external marketing vendor portfolio
• Collaborates with legal, compliance and other applicable teams in the development of Marketing policies and procedures as needed.

Keywords: Pacific Premier Bank, Irvine , Chief Marketing Officer, Other , Irvine, California