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Director Marketplace Marketing

Company: Houzz
Location: Irvine
Posted on: June 6, 2021

Job Description:

About Houzz

Houzz is the leading home renovation and design platform in the world. We have a highly engaged community of over 40 million unique monthly users who leverage our technologies to find inspiration for their next project, connect with over 2.3 million home design professionals and discover products in the Houzz Shop.

About the Role

Houzz, the revolutionary platform for residential remodeling and design, is looking for a consumer marketing leader to drive profitable revenue, help increase traffic, and drive new user acquisition. This role will own all the paid media activities tied to our eCommerce (Marketplace) business and will have influence over all our eCommerce marketing initiatives which will cover our integrated sales campaigns and lifecycle activities. This person will also drive paid media for our consumer acquisition and paid media app activities.

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What You'll Do

  • Set the vision and strategy for end-to-end Marketplace marketing at Houzz which will both cover always on marketing activities and sales-driven marketing activities

  • Drive the execution of all paid media efforts for the consumer business (which covers both Marketplace and Consumer use cases)

  • Set up the goals and KPIs with the lifecycle team for Marketplace activities

  • Work closely with product and business counterparts to define day to day activities along with experimentation and paid channel expansion roadmaps

  • Define campaign structures and optimize for measurable and predictable growth, especially with our current channels on Shopping and Paid Search

  • Work with cross-functional teams of creatives and analysts to drive our landing page optimization, product feed, ad creative and cross-channel/device attribution models

  • Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs

  • Manage our paid digital marketing budget and campaign pacing

  • Leverage our strong, authentic brand and incredible wealth of content to execute on content marketing strategies through paid channels

At a Minimum, We'd Like You to Have

  • 5-10+ years of consumer marketing experience with at least 5 years of paid and organic search experience driving eCommerce revenue and new user acquisition

  • Strong people management capabilities in building and managing large high-performing teams

  • Experience managing budgets that are tens of millions annually

  • A proven track record of running large automated paid media campaigns on Google

  • Experience marketing the full funnel from branding and awareness campaigns down to retargeting

  • Expertise in text and product listing ads on Google, with moderate experience across multiple channels such as SEM, Display and Social

  • Expertise at market positioning, value propositions and engaging messaging

  • A balance of a creative and analytical mindset and interest

  • A detail oriented mindset with strong communication skills

  • Advanced Excel skills

Ideally, You'll Also Have

  • eCommerce experience with marketplaces that have a large catalog

  • Experience with lifecycle marketing

  • Team leadership and strong organizational skills

  • A bachelors or masters degree in a quantitative field such as economics, math or computer science

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Be Who You Are and Do What You Love at Houzz

We're a Family

At Houzz, we strive to create and foster a strong family environment in our workplace. We collaborate to accomplish our goals, always working as a team. We aim to build a culture of inclusion - celebrating and leveraging our differences for the betterment of one another, our products and our community.

Houzz team members come from many backgrounds and bring diverse experiences to the company. We take pride in making each person feel at home.

We Build the Future

Join Houzz in revolutionizing the home remodeling and design industry and have an impact on the more than 40 million homeowners who use our platform every month and the 2.3 million-plus home professionals around the world who are active on the site. Houzz has been named one of the most innovative companies in the world by CNBC and others, and is backed by top venture capitalists. At Houzz, you can help drive the future of an industry worth $1.2 trillion in the U.S. and Europe alone.

We Make Things Happen

Our team members play a key role in guiding the direction of our company and are able to work across multiple groups to implement fresh ideas that allow Houzz to be the industry leader. If you are interested in applying your passion to create products that will transform the lives of millions of people who are designing, remodeling and decorating their homes, welcome to Houzz.

Benefits and Perks

  • Competitive salary

  • Flexible paid time off

  • Commuter benefits

  • Medical, dental, vision and pet insurance

  • Employee assistance program

  • 401k retirement savings plan

  • Maternity/paternity leave program

  • Flexible spending accounts

  • Healthy at Houzz program

  • Catered meals, fully stocked kitchens and much more!

Houzz is an Equal Opportunity employer.

If you are a California resident applying for a job, you consent to our California Job Applicant Privacy Notice

Keywords: Houzz, Irvine , Director Marketplace Marketing, Other , Irvine, California

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