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Senior Digital Marketing Specialist

Company: CalAmp
Location: Irvine
Posted on: May 3, 2021

Job Description:

OverviewBased in beautiful Irvine, Calfornia we are CalAmp, the pure-play pioneering leader in the mobile connected economy and broader Internet of Things (IoT) marketplace. We offer solutions that provide visibility and traceability of mobile assets, their passengers and contents anywhere in the world at any moment in time. In the process, we enable more efficient utilization of assets and natural resources, assure the safety of precious cargo, and improve road safety to save lives.Currently, we are seeking a Sr. Specialist with 1-3 years of marketing automation experience. This is an exciting opportunity for those who wish to work for a stable, well-established company that builds transformational technologies within the revolutionary domain of IoT.We proudly offer the stability and security of a large publicly traded tech company yet nurture innovation and embody an entrepreneurial spirit.In particular, we offer:Meaningful work with the potential to disrupt an entire industryVisionary leadershipExcellent compensation packagesAn extensive suite of medical and retirement benefitsFlexible time off policy and accommodating work schedulesEmployee Stock Purchase PlanEducation Assistance Program (Tuition Reimbursement)Access to cutting-edge tools and technologiesInnovative, intelligent, collaborative teammatesResponsibilitiesReporting to the Digital Marketing Director, the Sr. Digital Marketing Specialist is a member of Corporate Marketing working closely with the Digital Marketing team to manage day-to-day functions across the areas listed below. You will also work with the entire Corporate Marketing team to execute projects successfully.Marketing Automation & CRM:Support CRM and marketing automation efforts within Marketo & SFDC partnering closely with the Marketing Automation Manager, Product Marketing and cross-functional team members to deliver on business objectivesAssist in developing analytics reporting dashboard & cadence for campaignsconduct share outs to key stakeholders.Create wrap-up reports for relevant events and conduct post-mortems to drive efficiency, effectiveness and excellence in execution.Build, implement and monitor Marketo programs, including campaign setup; email, landing page and form creation; smart list development; lead scoring, automated lead nurture setup and optimization; and more.Develop and optimize relevant nurture tracks and triggered communications at specific points in the lifecycle to drive engagement and revenue.Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flowsContinue to develop the knowledge base for Marketing Automation & CRMSEM/SEO:Project manage all SEO/SEM projects from campaign ideation through optimization including vendor management, coordinating appropriate paperwork, deliverables and managing timeline. Function as main point of contact for SEO/SEM vendor.SEM: Manage vendor and cross-functional team through campaign strategy, execution and post launch optimization.Oversee ongoing campaign analytics and final wrap up and key learnings.SEO: Manage and implement on-site optimization of page titles, page descriptions, URLs, redirects, internal link structures, sitemaps and more. Manage list of Keywordsconducting periodic review, analysis, and copy optimization.Be the expert in SEO best practices. Work directly with MarTech and vendors to ensure SEO best practices and technical updates are properly implemented. Ongoing monitoring of SEO rankings and share outs on progress.Analytics Reporting:Manage analytics tools such as Google Analytics to gather platform specific, campaign and conversion metrics, ensuring tracking mechanisms and dashboards are in place and working for all websites and other digital programs to gain measured results. Ensure the completeness and accuracy of all data.Work with Marketing Automation Manager to create the big picture for analyticstying together multiple data analytics sources from Marketo, Google Analytics, Salesforce, Oktopost and more.Ongoing management of dashboards such as monthly site analytics, SEO, SEM and Paid media. Build out new dashboards as needed.Other duties:Social: Assist on social content creation including graphics and video assets (such as Wibbitz) for various platforms. Help manage content calendar with PR (i.e. Narrative).Site Admin:Assist on site administration duties such as content updates and bug fixes.Other:Assist/Collaborate on digital marketing projects as needed.QualificationsMust HavesMarketing Automation experience (1-3 years)Experience with analytics platforms such as Google AnalyticsExperience with SEO & SEMStrong PlusesMarketo ExperienceSFDC ExperienceCreating analytics dashboards Social media content creation for various platformsPhotoshopKnowledge of CMS, WordPressIf you are a talented Sr. Specialist, Digital Marketing with at least 3 years of experience and an interest in the Internet of Things domain, we want to speak with you. Interviews are occurring this week and next so apply now if interested.#LI-RB1JobSummaryJob ID: 2021-3292Category: MarketingSDL2017

Keywords: CalAmp, Irvine , Senior Digital Marketing Specialist, Other , Irvine, California

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