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Content Writer for Performance Marketing Agency

Company: Directive
Location: Irvine
Posted on: May 3, 2021

Job Description:

At Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstrate this by only working with clients who share our values and by giving you ample time to focus on hitting your professional goals. 

Beyond the work, we are fiercely passionate about living out a People First culture. One of the ways we act out our passion for our team is by paying a living wage at Directive so that no one in the organization makes less than $70,000 a year. We are experiencing unprecedented growth and truly need your services to fulfill our vision.

We want you, the Content Writer of our dreams, to write exceptional premium content. You love storytelling, and the content you produce not only entertains and captivates your audience, but makes an impact on business objectives such as generating leads and revenue. 

You value customer research and believe that an effective content strategy starts with people at its center. You have experience producing engaging content in a variety of formats including long-form guides, blogs, case studies, data reports, social media, videos, copy, and more. You know how to create content so good that your audience cant help but want to learn more about Directive.

 

Here's what success looks like:

  • Write & produce exceptional content in both video and written formats. These include case studies, guides, blogs, social media posts, sales enablement assets, and more depending on our evolving content strategy
  • Serve as a brand ambassador & voice of Directives brand across community platforms & social media networks
  • Work with cross-functional teams and executives to establish and articulate internal and external key messages that are brand aligned
  • Use analytics to determine the best way to engage users, create advocacy, generate leads, and measure brand awareness
  • Work with editors, writers, designers, developers, customers, and other marketers to deliver stories that are aligned with business goals
  • Monitor and report on the performance of content marketing campaigns and its impact on business objectives

What you offer:

  • 3+ years experience in content creation and marketing for search marketing, SaaS, or demand generation
  • A solid portfolio of content around search marketing, SaaS, or demand generation
  • Ability to write at least 5,000 words per week
  • Ability to confidently lead interviews with subject-matter experts (SMEs) & transcribe insights into in-depth articles
  • Ability to perform in-depth research to gather 1st party data to leverage in articles.
  • Ability to proofread & edit articles written by other team members
  • Hands on experience with social media management for brands
  • Knowledge of SEO, PPC, CRO, and Marketing Analytics
  • Preferred: Experience within the software industry
  • Experience launching community initiatives and tracking community metrics is a plus

 

What we offer:

  • Transparency and Humanity: No employee at Directive makes less than $70,000/year 
  • Full health, dental and vision plans for you and your family that fit your lifestyle (including a 100% employer-paid plan for you and 50% for your dependents)
  • Get the most out of your benefits with a Healthcare Concierge
  • 100% covered membership to One Medical primary and virtual care
  • Unlimited virtual (MSK) & physical therapy support through Physera
  • Membership to Headspace for your mental well-being
  • Access to virtual visits with certified therapists through Spring Health and Ginger
  • Company-paid $50k Life Insurance Policy
  • Freedom to work from anywhere, but option to enjoy one of our state-of-the-art offices in Irvine, CA or Austin, TX
  • Customizable 401k Plan + 3% Match for your financial goals
  • Exclusive access to thousands of Aaptiv virtual workouts
  • Unlimited PTO (we actually have a 2 week minimum), in addition to Holidays and your birthday off
  • Paid Parental Leave and fertility support through CARROT
  • We are closed Christmas Eve through New Year's Day
  • Donation matching to charitable causes
  • Opportunity to be published on industry-leading blogs
  • Company provided Macbook or PC plus a $200 ergonomics budget 
  • Team building events (Awards Ceremony, Holiday party, Murder Mysteries, Trivia Nights, and more)
  • Check out our culture on social: https://www.instagram.com/directiveconsulting/

 

About Us:

Directive does exceptional performance marketing for software brands that share our values. We redefine the global standard for how marketers work, live, and grow. Our goal is to empower and focus so much on our people that our clients consequently get better results.

At Directive, one of our core values is to put people first. We want to stick to our values and commit to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 

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Keywords: Directive, Irvine , Content Writer for Performance Marketing Agency, Other , Irvine, California

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