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Campaign Specialist

Company: Cox Enterprises
Location: irvine
Posted on: May 3, 2021

Job Description:

The Campaign Specialist executes ad serving operational aspects of online advertising for Cox Automotive Media related properties, including creative retrieval, trafficking, troubleshooting issues, and prioritizing daily workflow to ensure that advertising revenue is maximized via on time and quality delivery. This role will implement thousands of ads over the year, with the goal of maximizing revenue via on-time delivery and quality execution. This role will also focus on continuous improvement of our ad operations processes to ensure Cox Automotive Media is in line with overall advertising industry trends through participating as a member of project teams developed to complete tactical initiatives. Oversee the fulfillment of assigned advertising campaigns with a focus on on-time delivery and quality execution; tasks include: request/receipt of advertising creative from clients, creative testing, creative upload, proper targeting, rule/template execution, 3rd/4th party client tags, rich media code, etc. via OMS and Ad Server (50%) Interact directly with new and existing clients, our sales teams, and other teams using judgment and discretion on how to best resolve creative, trafficking or delivery issues (5%) Contribute to strategic continuous improvement efforts for the Campaign Management team through participation as a member of project teams developed to complete tactical initiatives, meet deadlines on deliverables and provide regular status updates on milestone achievements to project lead (10%) Work closely within the team to help prioritize daily traffic tasks, responsibilities and functions (5%) Assist with producing daily trafficking reports for Ad Ops teams, running applicable reports to help maintain and prioritize tasks. Works with Campaign Management Lead and Senior Campaign Specialist to help maintain report, keeping it up to date, changing as requested (5%) Build and maintain an advanced knowledge of the products and site taxonomies of consumer sites that are part of the Cox Automotive Media Group portfolio (5%) Oversee the delivery and fulfillment of ad trafficking tasks managed by outsourced teams (5%) Ensure assigned campaigns are properly implemented and delivering via QA tasks where applicable including: 3rd party reporting verification/validation, auditing of targeting for both national and regional campaigns, and review of ad server or other delivery reports (5%) Ensure assigned campaigns are properly implemented and delivering via QA tasks where applicable including: 3rd party reporting verification/validation, auditing of targeting for both national and regional campaigns, and review of ad server or other delivery reports (5%) Build and maintain strong, healthy relationships across all teams (sales, product and ad ops teams, etc.) keeping them apprised of any issues or anomalies that impact our business (2%) Provide input and recommendations to Campaign Management Lead for maintenance of process documentation, such as Order Entry Guidelines to ensure up to date information can be used by all team members (2%) Demonstrate the flexibility necessary to adjust to changing/additional duties as the needs of our clients and our operations change. Additional responsibilities may be delegated in order to assist meeting our goals and mission (1%) Qualifications: High School Diploma or GED required Bachelor's degree (B. A.) from four-year college or university preferred 2 years related experience and/or training Proactive, with excellent attention to detail and good follow-thru abilities. Excellent verbal and written communication skills. Strong problem- solving skills. Proficient personal computer skills including MS Outlook, MS Excel, MS Word. Strong customer service skills. Enjoy an ever-changing landscape and growing responsibilities. Ability to quickly grasp new concepts. Ability to manage tasks on a tight deadline and be able to handle multiple projects. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Who We Are About Cox Automotive There's nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto. About Cox We are the Cox family of businesses. We've been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. We're also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. We're looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you'll be going with us, and the common purpose that unites us at coxenterprises.com. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Enterprises, Irvine , Campaign Specialist, Other , irvine, California

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