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Director of eCommerce

Company: 5.11 Tactical
Location: Irvine
Posted on: September 15, 2020

Job Description:

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Our ethos defines our culture – Trusted, Responsive, Accountable and Committed.

5.11 Tactical has established itself as the fastest-growing and most well-known brand of tactical apparel, gear and functional products in the world. Through a commitment to operator-led product innovation, quality and compelling value, 5.11 has developed a loyal following among some of the most demanding and discerning end-users of apparel and gear.

The Director of eCommerce will be a key leader within the DTC organization; managing our ecommerce business to drive overall growth. They will oversee site experience, analytics, site merchandising, order fulfillment, content, and technical aspects of the business. They will work cross-functionally to create an experience that elevates the brand and drives engagement and conversion by exceeding the expectations of an omni-channel consumer. This is a fast-paced, highly visible, hands-on, roll-up-your sleeves type of role reporting into the SVP/GM of Omnichannel Retail.

The ideal candidate will be highly entrepreneurial, embrace collaboration, gain a strong understanding of the brand, and have a proven track record in managing the full P&L of a successful ecommerce business with strong growth trajectory in the retail/fashion apparel space.

Responsibilities :

Drive online revenue by optimizing site experience, increasing conversion & average order value (AOV), and enhancing on-site personalization

Develop and implement strategic initiatives to positively impact KPI using site analytics (i.e. conversion rate, abandoned cart rate, average order value, units per transaction, bounce rates, etc.). Measure & report on KPIs to the broader organization & senior leadership

Drive increased revenue per visit (RPV) and an improved customer experience across all device types through testing and learning

Implement new site functionality and feature initiatives: identify, recommend, and oversee implementation new functionality or solutions to drive conversion

Ensure site content meets brand objectives, customers' expectations, ecommerce best practices, and search engine optimization (SEO) requirements

Direct efforts to optimize existing site features including reviews, on-site search, navigation, and taxonomy

Lead, develop, and mentor the ecommerce team

Partner with Brand Marketing teams leads to ensure alignment with our brand strategy

Qualifications:

Bachelor's degree, preferably in Business, Marketing, Computer Science or related subject required

7+ years of experience in ecommerce required, prior experience leading Merchandising or Operations teams preferred

5+ years of experience working with data analysis and analytics tools (e.g. Google Analytics, Heap, Adobe Analytics)

Prior experience with Magento Enterprise Cloud / Magento 2.x preferred

Skills/Knowledge/Abilities:

Subject matter expertise in site CRO, site merchandising, web production, site operations, user experience design, and personalization

Strategic and analytical thinker with exceptional execution and problem-solving capabilities; comfortable with doing work in the trenches while still maintaining a strategic perspective

Strong understanding of ecommerce specific business practices and consumer behavior, vendor management and project management

Able to successfully define and deliver complex projects end-to-end with positive ROI, from business case through deployment, under tight timelines & budgets

Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external

Motivational and strong people manager who leads by example and excels at communication to ensure alignment with all team members

ETHOS:

At 5.11 Tactical, everyone has the opportunity to be a leader and perform in an exceptional manner. We strive to uphold our Ethos which defines our culture – T rusted, R esponsive, A ccountable and C ommitted.

Trusted Strive to create trust in everything we do, starting with self-trust and relationship trust. We work on the components of integrity, intent, capability and results.

Responsive Listen to the needs of our end-user Professionals, then develop, produce and deliver solutions to their problems. Each of us chooses to be a leader and takes charge of what is within our circle of influence.

Accountable Seek to achieve results with a bias for action. We like to compete and be measured against the most demanding standards to ensure our continued success.

Committed Overcome obstacles to accomplish our goals and support our team members when challenges arise. We complete commitments and seek to ‘over-deliver” relative to expectations.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: 5.11 Tactical, Irvine , Director of eCommerce, Other , Irvine, California

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