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Director of Marketing

Company: Hireology
Location: Irvine
Posted on: September 15, 2020

Job Description:

Row House, the boutique fitness leader in low impact interval training focused on rowing, is hiring a Director of Marketing. This role will help support our franchise partners in generating lead flow through digital marketing and help build a first in class Brand through all marketing channels. With over 300 studio locations sold, this position has the opportunity to create a leading global fitness brand at the Corporate level.

Position Overview:

Responsible for the development of brand voice & personality through content ideation, lead generation through community engagement, social media and email planning & execution, storytelling via PR, blog and newsletter, training and franchisee main contact.

Responsibilities:

Brand Positioning + Execution* Copywriting -- Brand Positioning/Voice/Personality – Development + Execution

Campaign/ Messaging – Development Support + Execution *

Content Development (Photos & Videos) – Planning, Production + Execution ^

Marketing Assets - Copy + Creative Input^

Digital Ad / National Lead Gen Campaign – Copy + Creative Input *

Marketing Calendar – Development Support + Execution*

Support Businesses to Drive Leads in Local Market

Collaborate with Sales on Goal Progress & Recommendations Made

Host Calls with New Studios Not Hitting Their Numbers in Presale

Onboard Training Initial training

Refresher training

Assets on The Launch to automate Training

Consultation (as requested)

Social Media Brand Accounts Content S trategy & Calendar ^

Creative Direction & Copy ^

Engaging via replying to all comments

Fielding & replying to all DMs

Local Accounts Manage / Direct Local Studio tactics & strategies ^

Approval of Studio Page Content & Calendar ^

Monthly post copy direction ^

Email Management Maintain EMMA templates

Write copy for emails

Expert on EMMA functionality and best practices

Consultation (as requested)

Public Relations, Blog & Newsletter Agency Management

Stories

Interest Pieces

Campaigns to promote

Blog editor – identify Brand stories + publish on regular cadence

Monthly Newsletter -- Identify brand newsletter content + publish template

Training The Launch*

Franchise – community development, engagement, referrals

GM – community development, engagement, referrals

Social Media – Qtrly Refresh Studio Training

Emma – Qtrly Refresh Studio Training

Fishman PR

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Keywords: Hireology, Irvine , Director of Marketing, Other , Irvine, California

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