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Vice President and General Manager, Opioid SafetyNet

Company: Masimo Corporation
Location: Irvine
Posted on: September 12, 2020

Job Description:

[SALES] Vice President and General Manager, Opioid SafetyNet Position Location Irvine, California Job Code Posting 4214 Quantity Required 1

Masimo (NASDAQ: MASI) headquartered in Irvine, California, is a fast-growing and award-winning international medical technology and device company with operations spanning the globe. We develop innovative, noninvasive monitoring technologies that save, extend and improve the lives of people of all ages, in all walks of life. These revolutionary technologies are helping to solve "unsolvable" problems that have plagued the healthcare industry, while taking the pain and discomfort out of blood monitoring. For more than 25 years, innovation has been and will continue to be our passion.

The Vice President and General Manager, Opioid SafetyNet, is responsible for driving the commercial sales, product, marketing, distribution, and support strategy for our safety products marketed as direct-to-consumer or for consumers through prescription. The General Manager will use expertise in product management, brand management, consumer advertising and digital marketing, healthcare and consumer distribution, market development, key opinion leader engagement, and leadership to attract and support consumers/patients using our products to increase safety in the home setting.

Duties & Responsibilities

Perform market research to identify highest priority consumer/patient segments for company’s products

Define future product requirements that will drive adoption and sustainable competitive advantages;

Create brand and product positioning strategy;

Assess pricing and business model options to optimize demand;

Deploy direct to consumer/patient marketing programs through a variety of mediums to increase awareness and drive qualified leads that turn into customers/users;

Build engagement programs and support infrastructure that delivers customer loyalty and referrals;

Identify, build, and maintain rapport with key opinion leaders;

Determine distribution strategy and attract partners to optimize market penetration and net margin;

Establish key performance indicators for the business;

Assess team personnel needs and recruit, train, and lead team to successful completion of objectives;

Educate and work with stakeholders across the business and with our partners to implement the strategy, initiatives and programs;

Ensure effective and frequent internal communication of key initiatives;

Develop and implement an innovative communication strategy using progressive methods and technology;

Minimum Qualifications

10+ years industry or marketing experience

High level analytical skills required to identify and validate opportunities;

Strong collaboration skills needed to communicate, refine and advocate for solutions;

Consumer/patient health marketing focus as multiple successful new product launches;

Excellent communication skills; both written and verbal and experience presenting to a high-level audience.

Preferred Qualifications

Proven history of developing and inspiring cross-functional teams;

Proven success in the securing of new business from market research and commercial  solution development;

Broad knowledge of consumer/patient health segments and commercial operations;

Skilled at identifying, developing and presenting commercially attractive business  opportunities, both internally and to potential customers;

Strong stakeholder and customer management ability.

Education

Bachelor degree in Engineering or Lifesciences or related discipline.

MBA preferred.

Physical requirements/Work Environment This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Travel is necessary, so the ability to operate a motor vehicle and maintain a valid Driver’s license is required.

The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.

We are proud to offer if eligible a highly competitive compensation plan with an excellent benefits package including 3 weeks vacation, stock options, 401k match, medical, dental, vision plans and much more!

Masimo is an Equal Opportunity/Affirmative Action employer.   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.

Keywords: Masimo Corporation, Irvine , Vice President and General Manager, Opioid SafetyNet, Other , Irvine, California

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