eCommerce Merchandising Coordiantor

Company: Fox Racing
Location: Irvine
Posted on: September 12, 2023

Job Description:

JOB OVERVIEWThe eCommerce Merchandising Coordinator will assist the team in creating the best-in-class site curation, digital landscape, product education, and shopping experience for their brands. This role requires a highly motivated self-starter who is detail oriented, and can balance a variety of tasks, processes, and communication. This person will assist in analyzing and reacting to dynamic frameworks to maximize sales, margin, conversion, engagement and turn. They will execute product stories from inception to implementation to drive topline sales. The Site Merchandising Coordinator also stays current with competitive marketplace trends in ecommerce, analyzes, synthesizes, and proposes potential opportunities for curated stories, landing pages, navigational updates, and the overall guest experience.This individual will be comfortable using reporting and the seasonal product delivery schedule to drive their workload. The ideal candidate will be an effective communicator, good at managing deadlines, prioritizing their deliverables and passionate about ecommerce merchandising. This role will support the merchandising vision and they will manage the new flow of products onto site, own the accuracy and communication of product data, as well as support many other ecommerce selling related tasks.This role reports into the Senior Manager Analytics and Merchandising and partners closely with Marketing, Merchandising, Creative, and Product Teams.As the eCommerce Merchandising Coordinator, you will have an opportunity to:Merchandise the product catalog to drive customer engagement, increase conversion and optimize search relevancy on all device types.Subtasks

• Manage site merchandising calendar to maintain monthly timelines on product build and product go-live on site.
• Own product data: manage and review merchandise presentation on site to ensure the categorization, imagery, product knowledge and pricing are accurate and meet brand guidelines.
• Manage flow process of products to the site, tracking and organizing all product assets (imagery, copy, sizing, and taxonomy) to guarantee products are live on time.
• Provide merchandising support for digital marketing activities in support of the digital campaign calendar.
• Execute compelling product and seasonal stories.
• Consistent, daily maintenance of the online store across North America for owned brands. Tactically execute predefined merchandising strategies.
• Conduct regular site audits, ensuring customer path to purchase (browse and search) is fully optimized to drive product findability, cross merchandising, conversion, and sales.Responsible for collaborating cross-functionally to develop and prioritize photoshoots for digital product assets to be used across digital entities.Subtasks
  • Manage digital photo communication, shot list and workflow to ensure details, key product messages and curated site experience are executed.
  • Collaborate with the photo studio to ensure there are no missing images on site and support where required with providing sample products to and from the studio for photoshoots.
  • Collaborate with team on site presentation strategy across categories to ensure categorization, sequencing, copy, imagery, and cross-selling are optimal and customer facing.
  • Forge strong cross-functional partnerships with Photography, Copy, Marketing, Merchandising, and Product teams.
  • Work closely with UX team members to ensure an intuitive navigation to optimize the performance of the customers experience.
  • Troubleshoot site display issues and build out bug tickets as needed to quickly resolve any customer facing UX issues.Conduct high quality analysis and combining multiple data sources (including sales, ecom, competitive, customer-level, industry-wide, global) to generate insights and actionable recommendations, while leveraging effective communication and influencing skills to implement action.Subtasks
    • Review daily and weekly merchandising reports, understand where the revenue is coming from and what are the key performing products on site.
    • Perform weekly, monthly, and quarterly analysis on category and product performance, should cover both site data and sales side data. Determine actionable items based on analysis.
    • Weekly analysis focused on previous weeks online sales, new product performance, top sellers, or large orders.
    • Monthly analysis focused on overall category performance (YoY performance), including subcategories, new trends, specific brands, price points or collections performing.
    • Pull and summarize item level returns report monthly to share with internal teams.
    • Quarterly analysis focused on new product performance per category, in preparation for category QBRs and competitive analysis.
    • Perform ongoing review of competitive set including competitive pricing, assortment, promotions, visual trends and when appropriate new product launches.
    • Ad hoc analysis as needed centered on product sales performance.Create a curated product mix through thoughtful assortment planning: using trends, sales and ecom data, competitive intel, and customer demand, determine and maintain the right product mix per category/subcategorySubtasks
      • Collaborate and review seasonal buys with management and work closely with the demand planning and product merchandising teams to execute seasonal assortment strategies.
      • Active participation in the innovation trail process for seasonal assortment planning.
      • Maintain assortment plans to track all product related activities.
      • Track inventory, communicating delays and shortages to mitigate business impact.
      • With ecom alignment, management of product life cycle including Product Selection, Site Addition, Discounting or Sales, Site Removal and Redirect
      • Identify gaps in the assortment or opportunities for category expansion (Gaps in subcategory, pricing, style/silhouette, purchasing trend, etc.)
      • Manage and maintain all inline, markdowns and promotional pricing, working the overall product mix to hit Category Margin Goals (Identifying loss leaders, areas with higher margin opportunities, etc.)
      • Identify Sale, Overstock, and Closeout promotional pricing opportunities.
      • Use historical sales data, inventory/positioning, and sales/marketing feedback to provide guidance on inventory decisions. Responsible for collaborating cross-functionally to develop and prioritize photoshoots for digital product assets to be used across digital entities.Subtasks
        • Manage digital photo communication, shot list and workflow to ensure details, key product messages and curated site experience are executed.
        • Collaborate with the photo studio to ensure there are no missing images on site and support where required with providing sample products to and from the studio for photoshoots.
        • Collaborate with team on site presentation strategy across categories to ensure categorization, sequencing, copy, imagery, and cross-selling are optimal and customer facing.
        • Forge strong cross-functional partnerships with Photography, Copy, Marketing, Merchandising, and Product teams.
        • Work closely with UX team members to ensure an intuitive navigation to optimize the performance of the customers experience.
        • Troubleshoot site display issues and build out bug tickets as needed to quickly resolve any customer facing UX issues. You have:
          • Bachelors degree in business, ecommerce, Accounting, or a related field of study.
          • 2+ years digital experience in merchandising, buying, or planning; apparel experience a plus.
          • Proficient in Microsoft Excel & PowerPoint.
          • Experience with Google Analytics required.
          • Experience with a PM tool such as JIRA/Confluence or Asana on campaign planning.
          • Experience with Salesforce Commerce Cloud (Demandware), Hybris or Shopify a plus.
          • A quick study of systems. Experience working across tools, ERP, site platform, Excel, GA, etc.

Keywords: Fox Racing, Irvine , eCommerce Merchandising Coordiantor, Hospitality & Tourism , Irvine, California