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Director, Ecommerce Merchandising

Company: Fanatics
Location: Irvine
Posted on: May 19, 2023

Job Description:

Company Overview

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

Reporting into the VP of Direct to Consumer, the Director of Ecommerce Operations & Merchandising will manage the US business including operations, merchandising, site development, email marketing, and customer service. This role also encompasses taking on Ad Hoc projects as needed. Aligns and executes the global and domestic DTC vision.

What you will be doing...

  • Managing ecommerce operations, merchandising, email marketing, and customer service.
  • Responsible for meeting US ecommerce financial, sales and gross margin monthly/annual goals.
  • Accountable for establishing and executing strategic direction of current and future business growth.
  • Responsible for reporting on US site KPIs, customer experience metrics-optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth.
  • Lead strategic planning and executing product collections on site pages, content updates and featured shops based on inventory needs and marketing priorities with DTC and Digital IQ team members.
  • Leading ecommerce strategy, execution and operations with focus on digital merchandising, personalization, conversion optimization and purchase frequency.
  • Responsible for executing product/collection strategy and planning, content planning, promotions, digital merchandising and shopping experience.
  • Plan digital content and product launch calendar.
  • Collaborates with Content Producer to determine shot lists for photo-shoots depending on assets/emails needed, based on selling, inventory, trends, etc.
  • Manage milestones and deadlines for multiple simultaneous projects, while keeping key stakeholders up to date with progress and decisions.
  • Responsible for optimizations to navigation, collections, search, and homepage.
  • Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience
  • Lead retention, promotions, and CRM strategies to drive engagement, increase customer return purchase rate and repeat purchases
  • Monitor competitive landscape and site benchmarks
  • Generate and develop new onsite business opportunities
  • Ensure best in class user experience and high customer satisfaction
  • Monitor and analyze performance of site traffic, customers behavior with a focus to increases orders, UPT and overall sales
  • Stay up-to-date with the capabilities of technology partners and other innovative third party extensions and solutions in the marketplace (as needed)
  • Serve as the point person and liaison for Engineering/Development team on all functional issues related to site (as needed)
  • Set experience building production technical best practices and SEO optimization standards coordination
  • Building best in class ecommerce customer service team and customer service reporting for continued improvements.

    What you will bring...
    • 10+ years of ecommerce operations, site merchandising, planning/buying, email marketing, & customer service.
    • Bachelors Degree in business, or equivalent work experience. MBA Preferred
    • ecommerce management experience required
    • Solid understanding of ecommerce business with mix of merchandising, creative, technical, analytical, and sales knowledge
    • Validated strong strategic problem solver who can set goals and run multiple, diverse projects
    • Understanding of retail math concepts, including an understanding of inventory allocation
    • Strong organizational skills, extreme attention to detail solid follow up
    • Executive presence with an ability to influence at the highest levels.
    • Positive, hardworking, "can do" attitude
    • Keen eye for design and trend
    • People Developer - Includes staff in overall planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
    • Conflict Resolution - Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
    • Strategic Thinking/Future Focus - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
    • Results Oriented - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
    • Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
    • Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
    • Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
    • Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
    • Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
    • Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.

      $150,000 - $175,000 a year

      Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address. For added security, where possible, apply through our company website at

      Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

      Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics' fair labor practices.

      NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA

Keywords: Fanatics, Irvine , Director, Ecommerce Merchandising, Hospitality & Tourism , Irvine, California

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