Director, Ecommerce Merchandising
Company: Fanatics
Location: Irvine
Posted on: May 19, 2023
Job Description:
Company Overview
Fanatics is building a leading global digital sports platform. The
company ignites the passions of global sports fans and maximizes
the presence and reach for hundreds of sports partners globally by
offering innovative products and services across Fanatics Commerce,
Fanatics Collectibles, and Fanatics Betting & Gaming, allowing
sports fans to Buy, Collect and Bet. Through the Fanatics platform,
sports fans can buy licensed fan gear, jerseys, lifestyle and
streetwear products, headwear, and hardgoods; collect physical and
digital trading cards, sports memorabilia, and other digital
assets; and bet as the company builds its Sportsbook and iGaming
platform. Fanatics has an established database of over 100 million
global sports fans, a global partner network with over 900 sports
properties, including major national and international professional
sports leagues, teams, players associations, athletes, celebrities,
colleges, and college conferences, and over 2,000 retail locations,
including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of
partners, suppliers, and vendors worldwide, we take responsibility
for driving toward more ethical and sustainable practices. We are
committed to building an inclusive Fanatics community, reflecting
and representing society at every level of the business, including
our employees, vendors, partners and fans. Fanatics is also
dedicated to making a positive impact in the communities where we
all live, work, and play through strategic philanthropic
initiatives.
Reporting into the VP of Direct to Consumer, the Director of
Ecommerce Operations & Merchandising will manage the US business
including operations, merchandising, site development, email
marketing, and customer service. This role also encompasses taking
on Ad Hoc projects as needed. Aligns and executes the global and
domestic DTC vision.
What you will be doing...
- Managing ecommerce operations, merchandising, email marketing,
and customer service.
- Responsible for meeting US ecommerce financial, sales and gross
margin monthly/annual goals.
- Accountable for establishing and executing strategic direction
of current and future business growth.
- Responsible for reporting on US site KPIs, customer experience
metrics-optimizing site operations, identifying opportunities, and
suggesting strategies to achieve sales growth.
- Lead strategic planning and executing product collections on
site pages, content updates and featured shops based on inventory
needs and marketing priorities with DTC and Digital IQ team
members.
- Leading ecommerce strategy, execution and operations with focus
on digital merchandising, personalization, conversion optimization
and purchase frequency.
- Responsible for executing product/collection strategy and
planning, content planning, promotions, digital merchandising and
shopping experience.
- Plan digital content and product launch calendar.
- Collaborates with Content Producer to determine shot lists for
photo-shoots depending on assets/emails needed, based on selling,
inventory, trends, etc.
- Manage milestones and deadlines for multiple simultaneous
projects, while keeping key stakeholders up to date with progress
and decisions.
- Responsible for optimizations to navigation, collections,
search, and homepage.
- Oversee and execute strategic site AB tests to improve KPIs,
revenue, and overall customer experience
- Lead retention, promotions, and CRM strategies to drive
engagement, increase customer return purchase rate and repeat
purchases
- Monitor competitive landscape and site benchmarks
- Generate and develop new onsite business opportunities
- Ensure best in class user experience and high customer
satisfaction
- Monitor and analyze performance of site traffic, customers
behavior with a focus to increases orders, UPT and overall
sales
- Stay up-to-date with the capabilities of technology partners
and other innovative third party extensions and solutions in the
marketplace (as needed)
- Serve as the point person and liaison for
Engineering/Development team on all functional issues related to
site (as needed)
- Set experience building production technical best practices and
SEO optimization standards coordination
- Building best in class ecommerce customer service team and
customer service reporting for continued improvements.
What you will bring...
- 10+ years of ecommerce operations, site merchandising,
planning/buying, email marketing, & customer service.
- Bachelors Degree in business, or equivalent work experience.
MBA Preferred
- ecommerce management experience required
- Solid understanding of ecommerce business with mix of
merchandising, creative, technical, analytical, and sales
knowledge
- Validated strong strategic problem solver who can set goals and
run multiple, diverse projects
- Understanding of retail math concepts, including an
understanding of inventory allocation
- Strong organizational skills, extreme attention to detail solid
follow up
- Executive presence with an ability to influence at the highest
levels.
- Positive, hardworking, "can do" attitude
- Keen eye for design and trend
- People Developer - Includes staff in overall planning,
decision-making, facilitating and process improvement; takes
responsibility for subordinates' activities; makes self available
to staff; provides regular performance feedback; develops
subordinates' skills and encourages growth; solicits and applies
customer feedback (internal and external); fosters quality focus in
others; improves processes, products and services.; continually
works to improve supervisory skills.
- Conflict Resolution - Encourages open communications; confronts
difficult situations; maintains objectivity; keeps emotions under
control; uses negotiation skills to resolve conflicts.
- Strategic Thinking/Future Focus - Develops strategies to
achieve organizational goals; understands organization's strengths
& weaknesses; analyzes market and competition; identifies external
threats and opportunities; adapts strategy to changing
conditions.
- Results Oriented - Sets and achieves challenging goals;
demonstrates persistence and overcomes obstacles; measures self
against standard of excellence; recognizes and acts on
opportunities; takes calculated risks to accomplish goals.
- Analytical - Synthesizes complex or diverse information;
collects and researches data; uses intuition and experience to
complement data; designs work flows and procedures.
- Use of Technology - Demonstrates required skills; adapts to new
technologies; troubleshoots technological problems; uses technology
to increase productivity; keeps technical skills up to date.
- Problem Solving - Identifies and resolves problems in a timely
manner; gathers and analyzes information skillfully; develops
alternative solutions; works well in group problem solving
situations; uses reason even when dealing with emotional
topics.
- Communications - Expresses ideas and thoughts verbally;
expresses ideas and thoughts in written form; exhibits good
listening and comprehension; keeps others adequately informed;
selects and uses appropriate communication methods.
- Quality Management - Looks for ways to improve and promote
quality; demonstrates accuracy and thoroughness.
- Dependability - Follows instructions, responds to management
direction; takes responsibility for own actions; keeps commitments;
commits to long hours of work when necessary to reach goals;
completes tasks on time or notifies appropriate person with an
alternate plan.
$150,000 - $175,000 a year
Ensure your Fanatics job offer is legitimate and don't fall victim
to fraud. Fanatics never seeks payment from job applicants. Feel
free to ask your recruiter for a phone call or other type of
communication for interview, and ensure your communication is
coming from a Fanatics or Fanatics Brand email address. For added
security, where possible, apply through our company website at
www.fanaticsinc.com/careers
Tryouts are open at Fanatics! Our team is passionate, talented,
unified, and charged with creating the fan experience of tomorrow.
The ball is in your court now.
Fanatics is committed to responsible planning and purchasing (RPP)
practices, working with its business partners across its global and
multi-layered supply chain, to ensure that planning, sourcing, and
purchasing decisions, along with other supporting processes, do not
impede or conflict with the fulfillment of Fanatics' fair labor
practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your
application, we collect information that identifies, reasonably
relates to or describes you ("Personal Information"). The
categories of Personal Information that we collect include your
name, government issued identification number(s), email address,
mailing address, other contact information, emergency contact
information, employment history, educational history, criminal
record, and demographic information. We collect and use those
categories of Personal Information about you for human resources
and other business management purposes, including identifying and
evaluating you as a candidate for potential or future employment or
other types of positions, recordkeeping in relation to recruiting
and hiring, conducting criminal background checks as permitted by
law, conducting analytics, and ensuring compliance with applicable
legal requirements and Company policies. For additional information
on how we collect and use personal information in connection with
your job application, review our Candidate Privacy Policy-CA
Keywords: Fanatics, Irvine , Director, Ecommerce Merchandising, Hospitality & Tourism , Irvine, California
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