Manager, Retail Marketing
Company: boscia
Location: Irvine
Posted on: May 14, 2022
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Job Description:
Seeking local candidates in driving distance for this in-house
position. POSITION SUMMARY Responsible to plan, develop, design and
implement the Company---s strategic and tactical marketing plans
including strategic product planning activities; prioritization of
product opportunities and management of all aspects of product
marketing from conception to production to maximize sales and
profits. DUTIES AND RESPONSIBILITIES -- Plan and administer
Company---s Marketing Operations budget; support development of
regional marketing budgets by establishment of priorities,
determination of projects to be undertaken and allocation of funds
Select, develop and supervise staff Develop and maintain key
relationships with retailers Assist in the development of marketing
collateral and sales support materials for the enhancement of
products and promotions for all retailers Help develop and
implement of marketing campaigns by assessing and analyzing retail
sales Develop design of all product packaging and help manage the
project assigns to the graphic design team Manage all aspects of
artwork (domestic, international) for all packaging needs Direct,
monitor and evaluate market research programs, strategic planning
programs, and corporate communication regarding products. Raises
awareness of the brand and builds identity. Maintain consistency of
the brand through communication programs Manage internal and
external retail marketing calendars Participate in promotional
events Serve as primary contact for Sales Education departments and
provide marketing tools in an effort to drive business Spearhead
merchandising for all domestic and international accounts,
including but not limited to: physical merchandising, communication
with retail partner about merchandising assortment and artwork, and
file uploads / transfers. Work efficiently and effectively with
cross-functional department teams -- Lead retail sampling programs
for retail partners, budget tracking, cross functional timelines
ensuring samples are delivered both timely and in a cost efficient
manner. Lead retailer specific digital marketing initiatives by
ensuring all assets are up to date and on brand. Communicating any
add/delete skus and facilitating any field opportunities.
SUPERVISORY RESPONSIBILITIES - Yes QUALIFICATIONS Education:
Bachelor---s degree (BA) from four-year College or University
preferred and/or Experience: 8 years of industry experience with at
least 5 years of senior level experience. AMAZON Experience is a
plus. Certification/Licensure: n/a Computer/Software: MSN Office
Suite
Keywords: boscia, Irvine , Manager, Retail Marketing, Hospitality & Tourism , Irvine, California
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