Manager, Retail Marketing

Company: boscia
Location: Irvine
Posted on: May 14, 2022

Job Description:

Seeking local candidates in driving distance for this in-house position. POSITION SUMMARY Responsible to plan, develop, design and implement the Company---s strategic and tactical marketing plans including strategic product planning activities; prioritization of product opportunities and management of all aspects of product marketing from conception to production to maximize sales and profits. DUTIES AND RESPONSIBILITIES -- Plan and administer Company---s Marketing Operations budget; support development of regional marketing budgets by establishment of priorities, determination of projects to be undertaken and allocation of funds Select, develop and supervise staff Develop and maintain key relationships with retailers Assist in the development of marketing collateral and sales support materials for the enhancement of products and promotions for all retailers Help develop and implement of marketing campaigns by assessing and analyzing retail sales Develop design of all product packaging and help manage the project assigns to the graphic design team Manage all aspects of artwork (domestic, international) for all packaging needs Direct, monitor and evaluate market research programs, strategic planning programs, and corporate communication regarding products. Raises awareness of the brand and builds identity. Maintain consistency of the brand through communication programs Manage internal and external retail marketing calendars Participate in promotional events Serve as primary contact for Sales Education departments and provide marketing tools in an effort to drive business Spearhead merchandising for all domestic and international accounts, including but not limited to: physical merchandising, communication with retail partner about merchandising assortment and artwork, and file uploads / transfers. Work efficiently and effectively with cross-functional department teams -- Lead retail sampling programs for retail partners, budget tracking, cross functional timelines ensuring samples are delivered both timely and in a cost efficient manner. Lead retailer specific digital marketing initiatives by ensuring all assets are up to date and on brand. Communicating any add/delete skus and facilitating any field opportunities. SUPERVISORY RESPONSIBILITIES - Yes QUALIFICATIONS Education: Bachelor---s degree (BA) from four-year College or University preferred and/or Experience: 8 years of industry experience with at least 5 years of senior level experience. AMAZON Experience is a plus. Certification/Licensure: n/a Computer/Software: MSN Office Suite

Keywords: boscia, Irvine , Manager, Retail Marketing, Hospitality & Tourism , Irvine, California