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Manager, Channel Marketing

Company: Alteryx
Location: Irvine
Posted on: July 15, 2019

Job Description:

Job Description: Manager, Channel Marketing

If you are an innovative marketer with a passion for the channel and a track record for delivering results, Alteryx has a position for you. As the Manager of Channel Marketing, you will collaborate with our global channel sales and demand generation teams to drive a broad range of go-to-market initiatives spanning partner recruitment, brand experience and communications, and demand creation. Your creativity will help strengthen our partner relationships through the creation of unique brand experiences, and your analytical mindset will serve you well as you collaborate with our field and campaign marketing teams to drive demand with and through our partner community.

The Alteryx partner program is poised to grow significantly in the coming year and this role provides a unique opportunity to help shape the future success of program. Alteryx does not have a professional services organization; our partners are an extension of our team.

Responsibilities


  • Create awareness and interest in the Alteryx Partner program through the development and execution of targeted recruitment campaigns. Creatively target unique, high potential partner segments mapping to our ideal partner profiles.


    • Work in conjunction with Channel Account Managers to establish quarterly marketing plans within key partner segments
    • Collaborate with channel sales and demand programs to create winning go-to-market plans for key partners; develop comarketing campaigns to support the achievement of aggressive growth targets
    • Develop and manage partner communications and program messaging; propose innovative formats and content plans to increase engagement
    • Build and manage a global MDF program
    • Assess the effectiveness of the marketing programs; drive continual improvement and communicate meaningful results and learning on a regular cadence
    • Manage global Partner Summits and awards
    • Manage partner participation in, and sponsorship of, Inspire – our global customer events
    • Develop partner-ready marketing campaigns, accessible and executable through our Channel Demand Generation portal, to support partner sales growth
    • Prioritize and bring forth partners to participate in demand creation campaigns and events; work in partnership with demand generation teams to ensure successful execution

      Requirements

      • BS degree in Marketing or Business
      • Deep channel experience with a minimum 7 years of progressive responsibility in channel / partner marketing within the technology industry
      • Proven success developing marketing programs that motivate and empower partners to drive revenue
      • Articulate speaker comfortable leading small planning meetings or presenting to large groups
      • Strong writing skills with emphasis on creating sales tools, partner messaging and writing for response
      • Proven ability to translate insights into both a strategic vision and tactical execution plan
      • Strong project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment of multiple priorities
      • Demonstrated success in building and inspiring global teams
      • Familiarity with Marketo and Salesforce

Keywords: Alteryx, Irvine , Manager, Channel Marketing, Executive , Irvine, California

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