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Senior Director, Product Management (Advertising) - Irvine

Company: Cox Automotive
Location: Irvine
Posted on: January 14, 2019

Job Description:

The Senior Director, Product Management - Advertising will work closely with VP's and Sr Director's across Product, UX, Engineering and Sales to build a cohesive and comprehensive Advertising & Data strategy and execution plan for Cox Automotive's online properties - Autotrader.com & KBB.com. This person should demonstrate Advertising (OEM & Dealer, Display Advertising & Data) domain expertise. Ability to drive and facilitate successful advertising product development through proper assessment, planning, requirement gathering, team leadership and execution. Ability to build strong relationships across Sales, Product, UX, Engineering & Analytics to evaluate opportunities, understand current advertising solutions and deliver value to our clients and Cox Automotive. Responsibilities:

  • Collaborate with clients, partners and internal team members to understand market needs and trends, and translate them into a clear advertising & data product strategy, execution plan and go-to-market
  • Provide strong leadership and evangelism of the product vision and strategy
  • Manage request for proposal (RFP) and advertising upfront process to ensure an increase in win rate and upfront selling
  • Align programmatic & direct selling tactics to increase delivery, earn rate & revenue
  • Monitor competition and evaluate our positioning in the context of the markets we serve
  • Create revenue and cost models to enable communication of margins and ROI to leadership
  • Manage and track product deliverables to deliver on time and in scope to meet revenue goals
  • Responsible for managing the product release cycle and share responsibility with user experience and engineering for on-time delivery of products
  • Prioritize projects among competing opportunities, balance customer needs with business priorities, and articulate business rationale behind decisions
  • Collaborate with Analytics & Insights to differentiate our audience and offerings
  • Continually innovate new product offerings to evolve advertising experience and increase value we provide our clients and Cox Automotive
    • 5-7+ Years in a leadership role within an enterprise size organization
    • 10+ Years of online advertising experience
    • Ability to manage multiple teams
    • Strong analytical and cross-functional product development background
    • Must be comfortable conveying the value of new and emerging products, technologies or applications to senior management and across a diverse product team
    • Agile Product Development, Launch and Lifecycle management experience
    • Experience leading a cross-functional organization in executing projects from ideation to completion
    • Ability to adapt to a quickly changing business environment and manage multiple projects simultaneously
    • Strong initiative and ability to drive projects to completion with limited supervision
    • Strong analytical and problem-solving skills
    • Ability to organize, prioritize, and maintain attention to detail
    • Automotive experience a plus
    • College degree or equivalent work experience
    • MBA a plus

      Keywords: Cox Automotive, Irvine , Senior Director, Product Management (Advertising) - Irvine, Executive , Irvine, California

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