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Vice President of Sales and Marketing

Company: MBK Senior Living
Location: Irvine
Posted on: December 7, 2018

Job Description:

Working at MBK Senior Living is more than a job-it is an opportunity to enrich the lives of seniors, their families, the professionals that serve them plus be a part of a dynamic and growing team! Our positions provide the opportunity for associates to share their passion and dedication while making a difference in the lives of our storied residents every day.

We are seeking a Vice President of Sales and Marketing to join our Home Office team in Irvine, CA. This person needs to reside in Orange County.

The VP of Sales and Marketing is responsible for developing and directing sales and marketing strategies and processes to establish and meet targeted census objectives throughout the MBK portfolio. The VP of Sales and Marketing works closely with the corporate management team, regional teams, Executive Directors and sales teams to support the attainment of community occupancy and revenue goals.
Essential Job Duties:

  • Develops and manages comprehensive community sales and marketing planning process that aligns with and supports the overall corporate strategic goals and objectives
  • Directs the execution of sales and marketing strategy and oversees the performance goals for the organization.
  • Identifies and communicates sales goals to optimize revenue
  • Develops, coaches, and manages corporate sales team to achieve targeted organizational objectives.
  • Ensures effective deployment of sales and marketing resources.
  • Provides strategic and creative direction for the design, development and implementation of marketing promotions and materials to grow sales and achieve revenue goals.
  • Analyzes competitive data and market research to effectively implement strategies to meet the changing needs of the market
  • Resolves conflicts and facilitates change with Executive Directors and sales team to ensure objective fulfillment and timely response to marketing challenges and opportunities.
  • Establishes and maintains a consistent corporate brand image and experience throughout all communities, promotional materials and events.
  • Develops, analyzes, and manages marketing operating budget and expenditures of all marketing costs to meet budgetary requirements and generate required lead quality to achieve census objectives
  • Meets with direct reports and community staff to provide support, feedback and recognition of their accomplishments
  • Manages the set up and deployment of the Lead Management System (LMS) to support the sales process, effective lead generation and management, and sales and marketing analytics.
  • Actively supports and articulates the MSL's statement of pursuit, purpose and principles/core values throughout all contact with associates, residents, families, vendors, or any person or group affiliated with MSL.
  • Participates in all acquisition and business development opportunities to assist in the growth of MBK Senior Living.

    Knowledge and Skills:

    • Broad functional experience in areas of strategic planning, business acumen, and market development and research, promotions and advertising
    • Strong customer orientation
    • Demonstrated ability to lead, influence, and get results through others
    • Have strong interpersonal skills and good judgment.
    • Excellent communication and presentation skills to diverse population
    • Proven track record of success in improving business results through sales and marketing efforts
    • Ability to handle multiple priorities, effective organizational and time management skills


      • Bachelor's degree in Business Administration, Sales and Marketing or related field
      • Minimum of 5 years plus experience in skilled care, assisted living, or healthcare, sales and marketing
      • Experience with leading corporate team, sales and marketing
      • Experience in senior living communities preferred

        Physical Demands:

        • Must be mobile and able to perform the physical requirements of the job, bending, kneeling, stooping, pushing, pulling and repetitive motion
        • Ability to sit and work at a computer for long periods of time
        • Able to move intermittently throughout the work day and between divisions
        • Ability to lift/carry up to 30 lbs. and push up to 20lbs. as necessary
        • Moderate to heavy travel required

          MBK Senior Living is a dynamic, growing company that opened its first senior living community in 2004. We currently have thirty-three communities in six states.

          As an MBK community associate, you will enjoy the genuine spirit of caring and collaboration that makes each of our communities so well respected within their local neighborhood. In addition, you will become part of an ever increasing community of professionals who have the passion and dedication of building meaning--ful relationships with our residents and their families now and for years to come.
          We offer a rich benefit package including; competitive salaries, 401k retirement plan with employer matching, comprehensive medical, dental and vision insurance, and paid time off.
          If you are ready to meet the challenges of this critical role, we want to hear from you!

          HIPAA Disclosure:

          All associates prior to commencing employment and once employed must not be considered an "Excluded Party" as defined by the Medicare and state Medicaid Programs as well as other federal and state government contract programs. If as an associate you learn you are an Excluded Party, you must present your Excluded Party notice letter to your supervisor immediately. An Excluded Party is a person that the federal or state government found not eligible to provide care and services in a Community that receives Medicare or Medicaid funding. In addition, at all times, during your employment, all associates must be in compliance with certain laws and regulations that affect the company, including but not limited to Resident Rights, HIPAA, State licensing regulations, and those laws relating you an associates' professional license.

          Keywords: MBK Senior Living, Irvine , Vice President of Sales and Marketing, Executive , Irvine, California

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