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Marketing Manager - Analytics

Company: 5 Arch Group
Location: Irvine
Posted on: September 12, 2018

Job Description:

Summary/Objective 5 Arch is a fast moving global private mortgage bank. We have built a powerful lending business that focuses on creating commercial loans for residential fix and flip and rental businesses. Market conditions, operational vigor, and a unique hand on approach to deal making has lead the company to a powerful market position. At 5 Arch we realize that we have the building blocks in place to drive the business further and faster than the competition while retaining our strategic foothold in the marketplace. Therefore, we are looking to build marketplace visibility through ground up initiatives as well as top down partnerships. Marketing will be a critical asset in powering the corporate agenda. Job Specs: The Marketing Manager will report to the CMO, and will be responsible for building and activating strategic marketing plans Must have 3 - 5 years experience in demand generation businesses. Having financial, technology or credit industry experience is a plus Responsible for digital and direct marketing. The role will work closely with the CMO in developing a strategic marketing roadmap Primary day-day responsibility will be developing integrated campaigns and the analysis associated with results Provide short- and long-term funnel operational reports by web data, SFDC reports, market research collection, analysis, and interpretation of market data Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions Responsible for managing the community management team to create and source content for social media branding Manage new product and program development across all integrated channels Lead the creation of unique experiences during events and conferences Overall management of third party resources that support the 5 Arch business Qualifications: Managing Processes, Self-Motivated, Digital and Direct marketing, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy. Essential Functions: Markets and promotes 5AFC loan products Build marketing and acquisition models Contributes to overall goals of the department and company as a whole Competencies/Skills: Effective verbal and listening communication skills, effective written communication skills Problems Solving/Analysis Flexibility Time Management Proficient use of MS Excel, Word, Outlook, PowerPoint SalesForce CRM and Pardot experience a plus Travel 15% travel is expected for this position Education and Experience Bachelors Degree 3 -5 years experience in marketing Experience with construction or rehab financial a plus Benefits/Perks: Medical, Dental, Vision, Life AD&D, STDI, LTD, FSA and 401(k) match On-site Gym On-site Game Room Fully-stocked snacks and drinks We have fun Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

Keywords: 5 Arch Group, Irvine , Marketing Manager - Analytics, Executive , Irvine, California

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