Senior Account-Based Marketing Manager
Company: VirtualVocations
Location: Vista
Posted on: May 24, 2025
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Job Description:
A company is looking for a Senior Account Based Marketing
Manager to lead their ABM strategy for the Mid-Market and Corporate
segments.
Key Responsibilities
Develop and execute comprehensive ABM strategies and quarterly
plans in collaboration with the Mid-Market sales team
Collaborate with sales leadership and teams on account targeting
and segmentation to support pipeline generation goals
Design and manage multi-channel ABM campaigns using relevant
technologies, while monitoring and analyzing campaign performance
data
Required Qualifications
7+ years of experience in Account-Based Marketing and Demand
Generation
Deep understanding of B2B Enterprise and Mid-Market marketing
strategies, including various ABM approaches
Strong experience partnering with sales teams and cross-functional
stakeholders
Hands-on experience with ABM platforms, particularly Demandbase and
Salesforce
Proven track record of optimizing campaigns through performance
analysis
Keywords: VirtualVocations, Irvine , Senior Account-Based Marketing Manager, Executive , Vista, California
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