Marketing Technology Manager (Remote)
Company: Weedmaps
Location: Irvine
Posted on: September 17, 2023
|
|
Job Description:
Marketing Technology Manager (Remote)
Overview:
The marketing technology manager is responsible for establishing,
leveraging and extending the marketing technology environment for
B2C and B2B customer acquisition, engagement and conversion. You
will evaluate, recommend, and deploy advanced marketing
technologies in support of marketing initiatives and roadmaps. You
will integrate these technologies within the broader technology
stack encompassing marketplace apps, customer data platforms, CRMs,
analytics and automation systems. As needed, you will establish
reference implementation templates, guidelines and processes to
help marketing users properly leverage these systems for
customer-facing campaigns and experiments.
The impact you'll make:
Lead the implementation of new marketing technology solutions to
improve efficiency and performance across marketing channels.
Setup, configure, and optimize martech tools and integrations in
collaboration with vendors and technical staff. Will include
customer data platforms, digital adoption platforms, customer
engagement platforms, analytics and workflow automation tools.
Establish best practices and procedures for setting up and
connecting customer-facing touch points with backend analytics,
automation and workflow systems
Develop guidance and training to help internal users better utilize
a broad range of marketing technologies on both the demand (B2C)
and supply (B2B) sides of the Weedmaps marketplace
As needed, build low/no-code mini apps to automate processes,
improve trackability of marketing activities and programs
Ensure data quality and accuracy across our marketing systems and
work with cross-functional teams to establish data management
policies. Extend and update the tracking plan for the Segment
customer data platform
Partner with procurement team to evaluate vendors, reduce contract
costs
Provide regular reporting and analysis on marketing technology
performance.
Stay up-to-date with the latest marketing technology trends and
best practices and make recommendations on new tools and systems
that can help us achieve our marketing goals.
What you've accomplished:
Well versed in modern marketing technologies that work with web
apps, mobile apps, customer data platforms, CRMs and APIs
7+ years of experience in marketing technology or marketing
operations roles.
Experience deploying or extending the Twilio-Segment CDP, and
establishing or extending data tracking plans
Familiarity with Braze, Intercom, Heap, Instapage, Salesforce
and/or similar technologies
Ability to present ideas and recommendations succinctly, drive
consensus and buy-in across technical and business stakeholders
Experience working with cross-functional technical and business
teams to reliably capture and manage user activity and data for
triggering, personalizing and measuring marketing campaigns and
customer touch points
Able to develop specifications and communicate requirements to
technical and engineering collaborators
Able to leverage low/no-code tools such as Zapier, Google
Sheets/Forms to establish automated workflows
Undergraduate degree in business, analytical or technical
domain
Strong communication and collaboration skills
Ability to manage multiple projects simultaneously in a fast-paced,
dynamic environment
The base pay range for this position is $142,000.00 - $162,000.00
per year
2023 Benefits for Full Time, Regular Employees:
Medical, Dental & Vision benefits (effective Day 1):
Employee - employer paid premium 100%
For plans that offer coverage to your dependents, you pay a small
contribution
Basic Life & AD&D - employer paid 1x salary up to $250,000
401(k) Retirement Plan (with employer contribution)
Supplemental, voluntary benefits
Family planning/fertility - including up to $10,000 towards
cash-pay services
Student Loan Repayment/529 Education Savings - including a company
contribution of up to $1,000/year
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness Insurance
Accident Insurance
Short- and long-term disability Insurance
Pet Insurance
Company-paid identity theft protection
Legal services platform
Paid parental leave
Why Weedmaps?
You get an opportunity to shape the future of the cannabis
industry
You get to play a meaningful role that impacts the wellbeing of
others
Casual work environment, no fancy clothes required, but you are
free to dress to the nines!
Generous PTO and company holidays
Numerous opportunities to learn and grow your professional
skills
Endless opportunities to network and connect with other Weedmappers
through speaker series, Employee Resource Groups, happy hours, team
celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment
decisions on the basis of merit. The Company prohibits unlawful
discrimination against employees or applicants based on race
(including traits historically associated with race, such as hair
texture and protective hairstyles), religion and religious creed,
color, national origin, ancestry, physical disability, mental
disability, medical condition, genetic information, marital status,
sex, gender, gender identity, gender expression, age, military
status, veteran status, uniformed service member status, sexual
orientation, transgender identity, citizenship status, pregnancy,
or any other consideration made unlawful by federal, state, or
local laws. The Company also prohibits unlawful discrimination
based on the perception that anyone has any of those
characteristics, or is associated with a person who has or is
perceived as having any of those characteristics. Our company uses
E-Verify to confirm the employment eligibility of all newly hired
employees. To learn more about E-Verify, including your rights and
responsibilities, please visit .
Applicants are entitled to reasonable accommodations under the
terms of the Americans with Disabilities Act and applicable
state/local laws, unless the accommodation presents undue hardship.
Please email us at peopleoperations at if you would like to
confidentially discuss a potential accommodation during the
interview process.
About Weedmaps:
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a
transparent and inclusive global cannabis economy. Now in its
second decade, WM Technology has been a driving force behind much
of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and
software infrastructure provider to the cannabis industry,
comprising a B2C platform, Weedmaps, and B2B software, WM Business.
The cloud-based SaaS solutions from WM Business provide an
end-to-end operating system for cannabis retailers. WM Business'
tools support compliance with the complex, disparate, and
constantly evolving regulations applicable to the cannabis
industry. Through its website and mobile apps, WM Technology
provides consumers with the latest information about cannabis
retailers, brands, and products, facilitating product discovery and
driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and
the importance of enabling safe, legal access to consumers
worldwide. Since inception, WM Technology has worked tirelessly,
not only to become the most comprehensive platform for consumers,
but to build the software solutions that power businesses
compliantly in the space, to advocate for legalization, social
equity, and licensing in many jurisdictions, and to facilitate
further learning through partnering with subject matter experts on
providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote
work for all eligible employees. Visit us at .
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn,
Telegram, and Facebook accounts impersonating Weedmaps recruiters.
These individuals are attempting to use our company name to solicit
payment from prospective candidates interested in applying for jobs
at our company. Our team is actively working to combat these
attempts, but in the meantime, please be mindful of the
following:
Our recruiters will always communicate with candidates through an @
email address.
CORRECT: jlebowski@weedmaps.com
INCORRECT: jlebowski@gmail.com
Our recruiters will NEVER ask for or attempt to solicit payment
from applicants in order to apply, interview, or work for
Weedmaps.
If you are interested in a role at Weedmaps, please apply through
our established channels.
Weedmaps or
If you are unsure if a communication is legitimate, please contact
our recruitment team at talentops@weedmaps.com and they will
happily confirm for you. Thank you for your vigilance and we
appreciate your interest in working with us!
Keywords: Weedmaps, Irvine , Marketing Technology Manager (Remote), Executive , Irvine, California
Click
here to apply!
|