SEO Manager

Company: Wheeler Staffing Partners
Location: Irvine
Posted on: September 12, 2023

Job Description:

Wheeler Staffing Partners is hiring a Search Engine Optimization (SEO) Manager with a home services client in Irvine, CA. The SEO Manager must be a strategic thinker who can lead with demonstrated business and team efficacy. With a minimum of 8 years of SEO experience, this candidate will have a passion for driving results for both online presence and lead generation for our franchisees across a portfolio of brands.The SEO Manager will provide thought leadership, strategic direction, and tactical implementation to increase our websites visibility, rankings, drive lead and revenue growth.The ideal candidate will be highly collaborative, willing to listen and dive deep, be data-driven, and motivated to drive continuous optimization. This person will be a servant leader to their team and our franchisees across the U.S. and Canada.This is a hybrid role, reporting to the Irvine office 3 days a week.SEO Manager Job Responsibilities:

• Develop comprehensive SEO strategies that increase the company's search engine results across the organizations portfolio of brands.
• Continuously monitor and analyze website traffic, rankings and other KPIs to identify areas for improvement across a portfolio of brands.
• Manage the relationships and the day-to-day activities of our national and local SEO agencies and their SEO programs.
• Manage SEO budgets and forecasts across multiple brands.
• Manage SEO priorities of external stakeholders (i.e. SEO agencies), and internal teams by maintaining a roadmap and priority list, including but not limited to releases of features and functionality related to SEO objectives.
• Continuously optimize our website to rank highly in SERPs for strategic keyword topics.
• Lead content ideation and related project management. Perform keyword research to generate recommendations to fill content gaps and drive on-page copy improvements. Measure the success of SEO content and its impact on demand generation.
• Perform technical SEO audits & site maintenance.
• Support ongoing link-building campaigns.
• Collaborate with brand marketing and IT teams on website launch, redesign, and conversion rate optimization projects.
• Collaborate with cross-functional teams, including product, brand, and content teams to ensure that all digital assets are optimized for search engines.
• Monitor and administer web analytics dashboards, reports, and key reporting tools to closely monitor SEO performance (of our own and competitor brands), continuously identify areas of opportunity, and develop recommendations to improve results. Share reporting and insights and recommendations with key marketing and sales stakeholders
• Stay up-to-date with the latest SEO trends, technologies, and industry changes, ensuring the companys strategies remain current and effective. Create POV, webinars, and other communications as needed to continuously inform and educate internal stakeholders and franchisees.
• Communicate effectively with a broad spectrum of colleagues, from UI designers, and software engineers to paid media and brand marketing team members and senior management.
• Effectively communicate and present to large audiences (franchisees).
• Perform these and other SEO responsibilities and tasks as necessary to continuously improve SEO results across the organizations portfolio of brands.SEO Manager Job Requirements:
  • Bachelor's degree in marketing, business, or a related field
  • 8-10 years of experience in successfully developing and executing national and local SEO campaigns
  • Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Experience working with content management systems, Google Analytics, and other SEO tools.
  • Experience managing a team (agency or in-house)
  • Experience optimizing on-and-off page SEO.
  • Working knowledge of HTML, CSS, Schema Markup, and Metadata
  • Experience with Google Search Console, Google Analytics
  • Knowledge of keyword research and data mining tools
  • Ability to complete competitive analysis of other companies within the industry, develop actionable insights and recommendations.
  • Strong analytical mindset and critical thinking skills. Passion for metrics, and ability to translate complex concepts into requirements with clear business outcomes. Ability to quickly analyze performance trends/changes and identify root cause of fluctuations, together with a solution if needed.
  • Systematic problem-solving approach, coupled with effective communication skills.
  • Ability to be proactive and navigate ambiguity to support initiatives.
  • Excellent written and verbal communication skills Preferred Qualifications
  • Experience leveraging SEMrush or similar SEO tools.
  • Experience editing and managing content creation for SEO in the home services category.WSP specializes in filling your companys contract, contract-to-hire, direct hire, contingency, and executive positions with professional candidates. From our Executive Retained Search Teams, Direct Hire and Contract Staffing Professionals, and RPO Service offerings we create models to deliver a world-class service, with a sense of urgency and professionalism. Our connections and our candidates combined with a staff backed by over 20 years of experience, ensure that our clients are seeing the right candidates for their career openings.WSP is committed to creating a diverse environment and is proud to be an equal opportunity employer.

Keywords: Wheeler Staffing Partners, Irvine , SEO Manager, Executive , Irvine, California