Director of B2B Marketing (MSP) - Irvine CA

Company: Ascendion
Location: Irvine
Posted on: May 28, 2023

Job Description:

• 
  
• Our client is a managed services provider (MSP) that offers a wide range of M365 & Azure IT cloud solutions to businesses of all sizes.
  
• Their team of experts helps clients achieve their business goals by providing them with custom-tailored solutions and outstanding customer service.
  
• We are currently seeking a Director of Go-to-Market/Demand Generation Marketing to lead our marketing efforts and help us reach new customers and markets.
  
• You will be responsible for developing and executing a comprehensive marketing strategy to drive growth and revenue for the company.
  
• This role will be instrumental in identifying and analyzing market trends, creating innovative marketing campaigns, and implementing new marketing technologies and tools.
  
  
  LOCATION: Irvine, CA. (In-Office)
  
  WHERE YOU COME IN:
  
  • 
    
  • Develop and execute a go-to-market & Demand Generation marketing strategy that aligns with M365 & Azure Cloud Solutions overall business objectives.
    
  • Identify and analyze market trends, competitive landscape, and customer needs to inform marketing strategies.
    
  • Develop and manage marketing campaigns across various channels (e.g., email, social media, web, events) to generate leads and increase brand awareness.
    
  • Collaborate with sales and product teams to develop product positioning, messaging, and go-to-market strategies.
    
  • Measure and report on the effectiveness of marketing campaigns and adjust strategies accordingly to maximize ROI.
    
  • Develop and implement new marketing technologies and tools to improve efficiency and effectiveness of marketing campaigns.
    
  • Manage and allocate the marketing budget to achieve optimal results and ROI.
    
    
    REQUIREMENTS:
    
    • 
      
    • Bachelor's degree in Marketing, Business Administration, or related field.
      
    • Minimum of 10+ years of experience in B2B marketing in the Cloud IT services industry.
      
    • Strong experience marketing M365 & Azure professional services
      
    • Proven experience in developing and executing go-to-market/Demand Generation strategies that drive revenue growth.
      
    • Strong leadership skills with the ability to motivate and manage a team effectively.
      
    • Familiarity with marketing automation tools, CRM systems, and other marketing technologies.
      
      
      WHY JOIN US:
      
      • 
        
      • Employee PTO Plan
        
      • 100% HMO Healthcare Coverage
        
      • Vision & Dental Insurance
        
      • 401k Plan, 4% Company Match
        
      • Company HQ located in beautiful Irvine, CA.
        
        
        Promoted By: -Adam R. Soto - Technical Recruiter @ Ascendion
        
        There is available for relocation.

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