Director of Marketing - D2C B2B

Company: ReShape Lifesciences Inc.
Location: Irvine
Posted on: March 17, 2023

Job Description:

ReShape Lifesciences Inc. is America's premier weight-loss solutions company, offering an integrated portfolio of proven products and services that manage and treat obesity and metabolic disease. Our team is driven by a passion to help patients learn how to make long-term healthy living a part of their everyday lives. Our portfolio includes the FDA-approved Lap-Band - program and the recently launched ReShapeCare virtual health coaching program. Join us as we partner with clinicians to implement our innovative, non-invasive weight loss procedure and one-on-one support that helps inspire patients on their journey towards successful, long-lasting weight loss.THE ROLEReShape Lifesciences has a fantastic opportunity for a Director of Marketing to join our growing team. The Director of Marketing is primarily responsible for setting the Company's commercialization goals, strategies and executing on related tactics including marketing of ReShape Lifesciences products and services. This role will drive the vision and thought leadership on how to best reach our customers, both consumers and physicians through digital channels, direct patient marketing programs, referral physician marketing programs and surgeon/hospital partnership programs. WHAT YOU'LL DO1. Overall accountability for development and management of large-scale local marketing business plans to drive patient lead acquisition campaigns that will help meet annual and long-term sales objectives. Specifically, support qualified lead generation programs using multichannel digital marketing strategies including web site, lead gen partners, digital and traditional media (e.g., television, print, radio).2. Research benchmarks, apply best practices and drive the integration of multiple data sources and quality tools and services to support patient lead generation, management and conversion activities. Monitor, adjust and maintain activities as needed.3. Develop the Company's world-wide websites with content development to ensure effective branding, SEO optimization, provide a clear pathway to the next steps to drive qualified lead to the appropriate surgeon and marketing to all stakeholders.4. Direct and measure performance of co-op marketing campaigns with strategic surgeon partners. 5. Build and lead the Marketing team and members to support business needs. 6. Design key segmentation strategies to target existing and potential new customers, including patients, physicians and referring physicians.7. Manage all international, national and regional tradeshows.8. Develop and maintain strong systems reporting and campaign capabilities and partners with marketing leadership to report on the effectiveness of acquisition programs based on established metrics and KPIs; provide/update recurring reports and analyze trends.9. Design, build and maintain social media presence: define/drive content calendar, manage postings to web, blogs and social media channels.10. Oversee content development and approvals for branded communications.11. Create digital toolkit for physicians to educate, train, and assist them in improving their digital and Lapband conversion efforts.12. Actively monitor industry news, updates, reports as well as competitive products and marketing activities. Share insight and feedback to Marketing Leadership/Team members.13. Establish and maintain relationships with industry influencers and key community and strategic partners.14. Conduct marketing surveys on current and new product concepts, and provide feedback for future product development.15. Manage and collaborate with agencies and other vendor partners.WHAT YOU'LL NEED1. Proven capabilities in repositioning brands and developing multi-branded integrated marketing campaigns, which result in improved financial performance and delivery of business objectives2. Ability to evaluate end-to-end customer experience across multiple channels and customer touch points.3. Bachelor's Degree and/or Masters Degree in Marketing or equivalent 4. 10+ years of hands-on B2C and B2B marketing experience5. Medical Device experience preferred6. Direct to Consumer experience required7. Experience in developing, utilizing and executing digital and traditional marketing plans and programs, as well as overseeing all advertising WHAT WE OFFER - Hybrid work environment - Half-Fridays - Business casual dress code - Corporate-sponsored virtual team-building events - Medical, dental, vision and life insurance - FSAs, HSAs, long-term and short-term disability - 401(k) plan - Employee assistance plan (EAP) - Employee Stock Options#LI-HybridPI206125542

Keywords: ReShape Lifesciences Inc., Irvine , Director of Marketing - D2C B2B, Executive , Irvine, California