Paid Media Manager
Company: Webserv
Location: Irvine
Posted on: March 17, 2023
Job Description:
Webserv is seeking a paid media manager responsible for creating
and managing paid search and social campaigns. Our ideal candidate
is confident reporting directly to clients with knowledge across
advertising platforms like Google, Microsoft, Facebook, Instagram,
YouTube, LinkedIn, TikTok, and others.This paid media manager would
work closely with a smaller team of 5-6 paid media experts and
design teams to implement successful strategies and campaigns for
our clients. On a growing team in a fast-growing company, there
will be great opportunities for growth and promotion upon success
and client retention.Webserv is a fast-growing company, and we're
looking for top industry talent to accelerate our advancement as a
leading digital marketing agency.Primary Duties
Formulate strategies consistent with
client goalsDevelop and maintain client relationshipsBuild and
optimize campaignsEnsure accurate implementation of tracking,
analytics, and reportsBalance campaign budgets with data-driven
insight for the most valuable conversionsCollaborate with design
teams and assist in creative implementationsCommunicate when and
why to use different targeting methodologies (behavioral,
contextual, demographic, lookalike, cross-device, retargeting) and
speak on each to educate clientsAnalyze meaning behind data and
communicate key findings and highlights to clients -Minimum Skill
Requirements
Expertise in Google Search
AdsExpertise in performance forecastingExpertise in Facebook &
Instagram AdvertisingExpertise in Facebook Business
ManagerExperience in Google Ads EditorExperience in Google
AnalyticsExperience in client-facing settings and reportsExperience
in lead generationInsight on KPIs across search and social
metricsProficiency in Word and ExcelStrong written and verbal
communication skills -Additional Skill Preferences
Experience with Shopping, Video,
Display, App & Performance Max campaign typesExperience in Google
Tag ManagerExperience with YouTube, TikTok, Pinterest, LinkedIn,
and other major platformsExperience with keyword research tools
(SEMrush, Hrefs, Spyfu, etc.)Experience with Call/Lead tracking
software (CallRail, CallTrackingMetrics, etc.)Experience with CRMs
(Hubspot, Salesforce, etc.)Experience with project management tools
(Asana, Monday, Trello, etc.)Experience with CMS platforms
(WordPress, Shopify, Hubspot, etc.)Experience with form, survey &
quiz toolsBasic knowledge of CSS and HTMLAdvanced knowledge of
Google Analytics setup and configurations -Benefits
Compensation Package (Base Salary
Commission)State-of-the-art office with office drinks and
snacksCompany-provided MacbooksHealth, Dental, and Vision
insuranceLife insurancePaid Time Off (Vacation, Personal, and Sick
days)Paid HolidaysFlexible WFH optionsRetirement/401(k) Plan -We
are looking for someone to primarily work in-office at our space in
Irvine for the first few months, with the option to work from home
some days of the week after establishing themselves within our
company. Our hours are flexible, with start times from 7 am to 9
am. All we ask is for our employees to work regular 8-hour days.
-We are an equal-opportunity employer and value diversity at our
company. We do not discriminate on the basis of race, religion,
color, national origin, gender, sexual orientation, age, marital
status, veteran status, or disability status. - -Powered by
JazzHR
Keywords: Webserv, Irvine , Paid Media Manager, Executive , Irvine, California
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