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Director, Product Management B2C (Hybrid)

Company: Weedmaps
Location: Irvine
Posted on: March 15, 2023

Job Description:

Director, Product Management (B2C)
As a Director of Product Management at Weedmaps, you will have an important role with responsibility for leading several product lines, execution and cross functional alignment for successful delivery of your team's product roadmap and revenue goals. You will lead a team of product professionals responsible for key areas of our marketplace offerings. You'll partner with other leaders to translate product vision into strategic and technological business decisions. You'll drive accountability and metrics ownership to translate strategy into results.
As a product owner, you will lead efforts to make it easier for our shoppers to learn about cannabis, to engage with brands, find dispensaries and delivery services, and order products online.. Your team will create new solutions and part of your role is to help your team innovate to create amazing products that deliver an amazing consumer experience, and business results for Weedmaps and our customers.
A bit about you: you are passionate about the Cannabis economy, marketplaces as well as advertising products, with a deep understanding of the mobile commerce landscape, from user acquisition through discovery and order flows. Ideally you have experience in multi-sided marketplaces. You're an expert at discovering user needs and pain points, and working with cross-functional partners to simplify complex problems and ship elegant solutions. You have proven experience in strategic thinking and methodical execution when launching products at scale. You are experienced in building best-in-class solutions for high-traffic online products. You have started businesses or product lines as well as grown them.
You are also an experienced people manager who is focused on mentoring product managers, understands how to manage teams and is capable of managing matrixed organizations. You are strategic, creative, data-driven and able to focus on quick wins as well as long term projects/deliverables and developing and refining KPIs.
You should be the type of product leader who enjoys working with other groups such as analytics, design, marketing and sales. You are passionate about building a great partnership with your sales, marketing and other go-to-market partners.
You'll also partner with other leaders across the company to translate product capabilities into strategic business results. You'll align and inspire your organization by effectively communicating the strategy and driving the team to build a world class marketplace in the cannabis space.
And you'll have fun while doing it with world-class colleagues and teammates.
The impact you'll make:

Lead the the roadmap development and drive clarity of impact for your area
Clearly articulate rationale behind product decisions
Improve our customers' experience using a variety of tools, technologies, insights and data points.
Work with user researchers and analysts to synthesize stakeholder feedback and analytics to make product decisions
Deeply understand our customers, their psychology and needs, and the competitive landscape.
Identify new growth business opportunities through quantitative research, UI/UX studies, and reviews of industry standard methodologies
Develop a roadmap for your product areas with clear milestones and revenue goals
Influence important partners throughout Weedmaps to align intent, resources, and prioritization
Work closely with the Sales and Marketing teams to define business cases, requirements and user journey maps for new and existing customer needs and revenue opportunities
Recruit, hire, grow and retain top performing talent that is passionate about the technology platform for the cannabis industry
Partner with Engineering leadership to establish alignment and efficiency across product and engineering teams
Provide alignment from corporate goals through individual product goals
Drive and champion a culture of continuous learning to improve execution and remove roadblocks
You'll partner closely with the leadership of other teams including Engineering, Technology, People, Design, and Operations
Communicate problems and solutions, team challenges, and overall productivity of teams with executive leadership
Develop KPIs for measuring team performance and deliver performance reviews for your team members
Influence quality and productivity improvements through involvement in the development of new and improved procedures, process innovations, training, and changes in corporate culture
What you've accomplished:
10+ years of revenue-generating product leadership experience, with a focus on e-commerce and/or marketplaces, with 4+ years of managing and developing leaders
Deeply familiar with Commerce functionality from catalogs through merchandising, payments and fulfillment.
Experience working in an agile environment; comfortable with longer-term planning.
Strong customer empathy and experience shaping product direction based on customer needs and revenue targets
Natural curiosity and growth mindset, with an obsession for the details
Proven experience delivering results
Experience with at least two of the three following: subscription, e-commerce and advertising business models
Experience working with engineering teams, business stakeholders managing expectations and building cross functional alignment
Proven experience building, growing, inspiring and retaining a collaborative and results-focused team
Ability to develop KPIs for measuring team performance and deliver performance reviews for your team member
Effective and persuasive written and verbal communication skills
Bachelor's Degree in a relevant field or equivalent work experience
The base pay range for this position is: $204,000.00 - $270,000.00
2023 Benefits for Full Time, Regular Employees:
Medical, Dental & Vision benefits (effective Day 1):
Employee - employer paid premium 100%
For plans that offer coverage to your dependents, you pay a small contribution

Basic Life & AD&D - employer paid 1x salary up to $250,000
401(k) Retirement Plan (with employer contribution)
PTO (3 weeks accrued); 5 sick days
Supplemental, voluntary benefits
Family planning/fertility - including up to $10,000 towards cash-pay services
Student Loan Repayment/529 Education Savings - including a company contribution of up to $1,000/year
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness Insurance
Accident Insurance
Short- and long-term disability Insurance
Pet Insurance
Company-paid identity theft protection
Legal services platform

Paid parental leave
Why Weedmaps?
You get an opportunity to shape the future of the cannabis industry
You get to play a meaningful role that impacts the wellbeing of others
Casual work environment, no fancy clothes required, but you are free to dress to the nines!
Generous PTO and company holidays
Numerous opportunities to learn and grow your professional skills
Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit .

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at .
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
Our recruiters will always communicate with candidates through an @ email address.
Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
If you are interested in a role at Weedmaps, please apply through our established channels.
Weedmaps or
If you are unsure if a communication is legitimate, please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Keywords: Weedmaps, Irvine , Director, Product Management B2C (Hybrid), Executive , Irvine, California

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