Director, Product Management B2C (Hybrid)
Company: Weedmaps
Location: Irvine
Posted on: March 15, 2023
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Job Description:
Director, Product Management (B2C)
Overview:
As a Director of Product Management at Weedmaps, you will have an
important role with responsibility for leading several product
lines, execution and cross functional alignment for successful
delivery of your team's product roadmap and revenue goals. You will
lead a team of product professionals responsible for key areas of
our marketplace offerings. You'll partner with other leaders to
translate product vision into strategic and technological business
decisions. You'll drive accountability and metrics ownership to
translate strategy into results.
As a product owner, you will lead efforts to make it easier for our
shoppers to learn about cannabis, to engage with brands, find
dispensaries and delivery services, and order products online..
Your team will create new solutions and part of your role is to
help your team innovate to create amazing products that deliver an
amazing consumer experience, and business results for Weedmaps and
our customers.
A bit about you: you are passionate about the Cannabis economy,
marketplaces as well as advertising products, with a deep
understanding of the mobile commerce landscape, from user
acquisition through discovery and order flows. Ideally you have
experience in multi-sided marketplaces. You're an expert at
discovering user needs and pain points, and working with
cross-functional partners to simplify complex problems and ship
elegant solutions. You have proven experience in strategic thinking
and methodical execution when launching products at scale. You are
experienced in building best-in-class solutions for high-traffic
online products. You have started businesses or product lines as
well as grown them.
You are also an experienced people manager who is focused on
mentoring product managers, understands how to manage teams and is
capable of managing matrixed organizations. You are strategic,
creative, data-driven and able to focus on quick wins as well as
long term projects/deliverables and developing and refining
KPIs.
You should be the type of product leader who enjoys working with
other groups such as analytics, design, marketing and sales. You
are passionate about building a great partnership with your sales,
marketing and other go-to-market partners.
You'll also partner with other leaders across the company to
translate product capabilities into strategic business results.
You'll align and inspire your organization by effectively
communicating the strategy and driving the team to build a world
class marketplace in the cannabis space.
And you'll have fun while doing it with world-class colleagues and
teammates.
The impact you'll make:
Clearly articulate rationale behind product decisions
Improve our customers' experience using a variety of tools,
technologies, insights and data points.
Work with user researchers and analysts to synthesize stakeholder
feedback and analytics to make product decisions
Deeply understand our customers, their psychology and needs, and
the competitive landscape.
Identify new growth business opportunities through quantitative
research, UI/UX studies, and reviews of industry standard
methodologies
Develop a roadmap for your product areas with clear milestones and
revenue goals
Influence important partners throughout Weedmaps to align intent,
resources, and prioritization
Work closely with the Sales and Marketing teams to define business
cases, requirements and user journey maps for new and existing
customer needs and revenue opportunities
Recruit, hire, grow and retain top performing talent that is
passionate about the technology platform for the cannabis
industry
Partner with Engineering leadership to establish alignment and
efficiency across product and engineering teams
Provide alignment from corporate goals through individual product
goals
Drive and champion a culture of continuous learning to improve
execution and remove roadblocks
You'll partner closely with the leadership of other teams including
Engineering, Technology, People, Design, and Operations
Communicate problems and solutions, team challenges, and overall
productivity of teams with executive leadership
Develop KPIs for measuring team performance and deliver performance
reviews for your team members
Influence quality and productivity improvements through involvement
in the development of new and improved procedures, process
innovations, training, and changes in corporate culture
What you've accomplished:
Deeply familiar with Commerce functionality from catalogs through
merchandising, payments and fulfillment.
Experience working in an agile environment; comfortable with
longer-term planning.
Strong customer empathy and experience shaping product direction
based on customer needs and revenue targets
Natural curiosity and growth mindset, with an obsession for the
details
Proven experience delivering results
Experience with at least two of the three following: subscription,
e-commerce and advertising business models
Experience working with engineering teams, business stakeholders
managing expectations and building cross functional alignment
Proven experience building, growing, inspiring and retaining a
collaborative and results-focused team
Ability to develop KPIs for measuring team performance and deliver
performance reviews for your team member
Effective and persuasive written and verbal communication
skills
Bachelor's Degree in a relevant field or equivalent work
experience
The base pay range for this position is: $204,000.00 -
$270,000.00
2023 Benefits for Full Time, Regular Employees:
For plans that offer coverage to your dependents, you pay a small
contribution
Basic Life & AD&D - employer paid 1x salary up to $250,000
401(k) Retirement Plan (with employer contribution)
PTO (3 weeks accrued); 5 sick days
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings - including a company
contribution of up to $1,000/year
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness Insurance
Accident Insurance
Short- and long-term disability Insurance
Pet Insurance
Company-paid identity theft protection
Legal services platform
Paid parental leave
Why Weedmaps?
You get to play a meaningful role that impacts the wellbeing of
others
Casual work environment, no fancy clothes required, but you are
free to dress to the nines!
Generous PTO and company holidays
Numerous opportunities to learn and grow your professional
skills
Endless opportunities to network and connect with other Weedmappers
through speaker series, Employee Resource Groups, happy hours, team
celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment
decisions on the basis of merit. The Company prohibits unlawful
discrimination against employees or applicants based on race
(including traits historically associated with race, such as hair
texture and protective hairstyles), religion and religious creed,
color, national origin, ancestry, physical disability, mental
disability, medical condition, genetic information, marital status,
sex, gender, gender identity, gender expression, age, military
status, veteran status, uniformed service member status, sexual
orientation, transgender identity, citizenship status, pregnancy,
or any other consideration made unlawful by federal, state, or
local laws. The Company also prohibits unlawful discrimination
based on the perception that anyone has any of those
characteristics, or is associated with a person who has or is
perceived as having any of those characteristics. Our company uses
E-Verify to confirm the employment eligibility of all newly hired
employees. To learn more about E-Verify, including your rights and
responsibilities, please visit .
Applicants are entitled to reasonable accommodations under the
terms of the Americans with Disabilities Act and applicable
state/local laws, unless the accommodation presents undue hardship.
Please email us at peopleoperations at if you would like to
confidentially discuss a potential accommodation during the
interview process.
About Weedmaps:
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a
transparent and inclusive global cannabis economy. Now in its
second decade, WM Technology has been a driving force behind much
of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and
software infrastructure provider to the cannabis industry,
comprising a B2C platform, Weedmaps, and B2B software, WM Business.
The cloud-based SaaS solutions from WM Business provide an
end-to-end operating system for cannabis retailers. WM Business'
tools support compliance with the complex, disparate, and
constantly evolving regulations applicable to the cannabis
industry. Through its website and mobile apps, WM Technology
provides consumers with the latest information about cannabis
retailers, brands, and products, facilitating product discovery and
driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and
the importance of enabling safe, legal access to consumers
worldwide. Since inception, WM Technology has worked tirelessly,
not only to become the most comprehensive platform for consumers,
but to build the software solutions that power businesses
compliantly in the space, to advocate for legalization, social
equity, and licensing in many jurisdictions, and to facilitate
further learning through partnering with subject matter experts on
providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote
work for all eligible employees. Visit us at .
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn,
Telegram, and Facebook accounts impersonating Weedmaps recruiters.
These individuals are attempting to use our company name to solicit
payment from prospective candidates interested in applying for jobs
at our company. Our team is actively working to combat these
attempts, but in the meantime, please be mindful of the
following:
If you are unsure if a communication is legitimate, please contact
our recruitment team at talentops@weedmaps.com and they will
happily confirm for you. Thank you for your vigilance and we
appreciate your interest in working with us!
Keywords: Weedmaps, Irvine , Director, Product Management B2C (Hybrid), Executive , Irvine, California
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