Senior Product Manager, US Downstream Marketing
Company: Edwards Lifesciences Gruppe
Location: Irvine
Posted on: January 25, 2023
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Job Description:
Lead the execution of plans including strategies and tactics.Key
Responsibilities:--- Develop comprehensive marketing plans
including strategies and tactics for major product launches---
Build relationships with key opinion leaders (KOL) to help inform
product launch plans and understand current market environment and
competition--- Develop marketing messages based on regional
strategies, knowledge of current literature, current competitive
environment, and regulatory/legal requirements for major product
launches--- Develop product materials and programs that support
product launch and commercialization strategies for major product
launches--- Lead major projects for the Congress Management
process--- Drive marketing collateral/labeling through all relevant
legal and regulatory approval processes through collaboration with
relevant cross-functional stakeholders for major product
launches--- Develop IFU and patient brochures required for regional
product approvals for major product launches--- Lead the execution
of a major product launch in collaboration with regional partners
as appropriate including Salesforce readiness (e.g., training on
product, messaging, and competition)--- Develop the clinical story
that supports the regional value proposition for major product
launches--- Analyze clinical and market data to assess regional
impact of potential product launches--- Manage budgets related to
product line, campaigns and projects--- Other Incidental
DutiesBasic Qualifications--- Bachelor's Degree 8 years experience
of work experience Required--- Excellent documentation and
communication skills and interpersonal relationship skills
including negotiating and relationship management skills with
ability to drive achievement of objectives--- Extensive knowledge
of own area within the organization while contributing to the
development of new concepts, techniques, and standards--- Extensive
understanding of related aspects of marketing concepts and
principles--- Extensive understanding of broad market research
designs, develops market research programs coordinating with the
global VOC manager and demonstrates an in-depth understanding of
commercial goals behind research--- Ability to forecast product
lines for short-term and long-term accuracy based on market
development, sales trends, competition and changing market
dynamics.--- Ability to assess and understand market share,
pricing, ASPs, competitive dynamics--- 30-40% Travel--- Possess
strong clinical knowledge, experience and knowledge of the clinical
areas where Edwards' products are used or intended to be used,
understand the purchasing process and challenges for product
adoption in complex healthcare networks--- Ability to interact
professionally with all organizational levels and proactively
escalate issues to appropriate levels of management in the
organization--- Ability to manage competing priorities in a
fast-paced environment--- Ability to represent leadership on
sections of projects within a specific area working closely with
cross-functional team, marketing peers and leaders and managing
needs and messaging to upper management--- Ability to maintain a
strong relationship with the regional sales team, clinical
specialists, governmental affairs, clinical economics and training
to ensure effective and optimal integration of efforts--- Adhere to
all company rules and requirements (e.g., pandemic protocols,
Environmental Health & Safety rules) and take adequate control
measures in preventing injuries to themselves and others as well as
to the protection of environment and prevention of pollution under
their span of influence/controlPreferred Qualifications:---
Master's Degree or equivalent 6 years experience of related
experience working in sales, marketing, or healthcare
industryAligning our overall business objectives with performance,
we offer competitive salaries, performance-based incentives, and a
wide variety of benefits programs to address the diverse individual
needs of our employees and their families.For California, the base
pay range for this position is $111 000 to $158 000 (highly
experienced).The pay for the successful candidate will depend on
various factors (e.g., qualifications, education, prior
experience).Edwards is an Equal Opportunity/Affirmative Action
employer including protected Veterans and individuals with
disabilities.COVID Vaccination RequirementEdwards is committed to
complying with the requirements and guidance from our government
authorities and to protecting our vulnerable patients and the
healthcare providers who are treating them around the world. As
such, all Healthcare Interacting positions require COVID-19
vaccination, which includes anyone who directly interfaces with
patients and those who interact with healthcare providers as part
of their role. If hired, as a condition of employment, you will be
required to submit proof that you have been fully vaccinated for
COVID-19, unless you request and are granted a medical or religious
accommodation for exemption from the vaccination requirement. This
vaccination requirement does not apply in countries where it is
prohibited by law to impose vaccination. In countries where
vaccines are less available, or other requirements exist, we may
institute alternate measures that optimize patient safety and
healthcare provider safety, which may include regular COVID testing
or specific masking requirements.
Keywords: Edwards Lifesciences Gruppe, Irvine , Senior Product Manager, US Downstream Marketing, Executive , Irvine, California
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