Senior Product Manager, US Downstream Marketing

Company: Edwards Lifesciences Gruppe
Location: Irvine
Posted on: January 25, 2023

Job Description:

Lead the execution of plans including strategies and tactics.Key Responsibilities:--- Develop comprehensive marketing plans including strategies and tactics for major product launches--- Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition--- Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches--- Develop product materials and programs that support product launch and commercialization strategies for major product launches--- Lead major projects for the Congress Management process--- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches--- Develop IFU and patient brochures required for regional product approvals for major product launches--- Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)--- Develop the clinical story that supports the regional value proposition for major product launches--- Analyze clinical and market data to assess regional impact of potential product launches--- Manage budgets related to product line, campaigns and projects--- Other Incidental DutiesBasic Qualifications--- Bachelor's Degree 8 years experience of work experience Required--- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives--- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards--- Extensive understanding of related aspects of marketing concepts and principles--- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research--- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.--- Ability to assess and understand market share, pricing, ASPs, competitive dynamics--- 30-40% Travel--- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks--- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization--- Ability to manage competing priorities in a fast-paced environment--- Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management--- Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts--- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/controlPreferred Qualifications:--- Master's Degree or equivalent 6 years experience of related experience working in sales, marketing, or healthcare industryAligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $111 000 to $158 000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.COVID Vaccination RequirementEdwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.

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