Associate Director, US Marketing - Migraine
Company: Allergan
Location: Irvine
Posted on: January 24, 2023
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Job Description:
AbbVie's mission is to discover and deliver innovative medicines
that solve serious health issues today and address the medical
challenges of tomorrow. We strive to have a remarkable impact on
people's lives across several key therapeutic areas: immunology,
oncology, neuroscience, eye care, virology, women's health and
gastroenterology, in addition to products and services across its
Allergan Aesthetics portfolio. For more information about AbbVie,
please visit us at www.abbvie.com . Follow @abbvie on Twitter,
Facebook, Instagram, YouTube and LinkedIn. Associate Director, US
Marketing - Migraine Primary Irvine, California Req ID 2300677
Category Marketing Division AbbVie ASSOCIATE DIRECTOR, US MARKETING
(MIGRAINE) As a member of the BOTOX - Therapeutic Marketing team,
the Associate Director will be responsible for building and
executing health care provider marketing plans for a new indication
launch for BOTOX -. Key responsibilities include brand strategy,
annual brand planning, forecasting, HCP segmentation, market
research, HCP digital ecosystems, non-personal promotion, tactical
plan execution and sales force alignment. The Associate Director
will engage and collaborate with a broad cross-functional team
including expert physicians and advocacy organizations and partners
such as media and creative agencies. Additional internal partners
include regulatory, legal, public affairs, managed care, and
medical teams. Close partnership with the direct to consumer (DTC)
marketing team and associated BOTOX - Therapeutic indication teams
is also required. The Associate Director must demonstrate the
ability to influence and lead cross-functionally to ensure all
elements of professional marketing are rooted in strategy and
consistent across all touchpoints. Critical to the role will be
exceptional leadership abilities, modern marketing acumen and
ability to develop strong relationships. The candidate must
demonstrate effective skills in leading people and projects, and
the ability to deliver quality performance in a dynamic, fast-paced
environment. Specific responsibilities: --- Develop HCP marketing
programs and collaborate with cross functional team members to
ensure consistency and flawless launch execution across all
relevant channels --- Lead in the development of annual brand
planning, including business objectives, strategies and translation
of strategies to marketing programs and campaigns --- Developing
product positioning (key claims, benefits); conduct market research
to inform positioning and support recommendations --- Collaborate
with agencies to develop creative content and messaging --- Lead
the implementation of marketing programs from concept to execution,
driving collaboration among internal and external partners ---
Develop effective working relationships with Regulatory, Legal,
Medical and Compliance counterparts to ensure all creative meet
requirements --- Participate in market research and integrate
insights into tactical execution --- Develop and manage overall
professional budget Qualifications --- Bachelors degree in related
field required, MBA or related Master's Degree preferred ---
Marketing/brand management experience executing marketing
campaigns, preferably in pharma marketing
Keywords: Allergan, Irvine , Associate Director, US Marketing - Migraine, Executive , Irvine, California
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