Associate Director, US Marketing - Migraine

Company: Allergan
Location: Irvine
Posted on: January 24, 2023

Job Description:

AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Associate Director, US Marketing - Migraine Primary Irvine, California Req ID 2300677 Category Marketing Division AbbVie ASSOCIATE DIRECTOR, US MARKETING (MIGRAINE) As a member of the BOTOX - Therapeutic Marketing team, the Associate Director will be responsible for building and executing health care provider marketing plans for a new indication launch for BOTOX -. Key responsibilities include brand strategy, annual brand planning, forecasting, HCP segmentation, market research, HCP digital ecosystems, non-personal promotion, tactical plan execution and sales force alignment. The Associate Director will engage and collaborate with a broad cross-functional team including expert physicians and advocacy organizations and partners such as media and creative agencies. Additional internal partners include regulatory, legal, public affairs, managed care, and medical teams. Close partnership with the direct to consumer (DTC) marketing team and associated BOTOX - Therapeutic indication teams is also required. The Associate Director must demonstrate the ability to influence and lead cross-functionally to ensure all elements of professional marketing are rooted in strategy and consistent across all touchpoints. Critical to the role will be exceptional leadership abilities, modern marketing acumen and ability to develop strong relationships. The candidate must demonstrate effective skills in leading people and projects, and the ability to deliver quality performance in a dynamic, fast-paced environment. Specific responsibilities: --- Develop HCP marketing programs and collaborate with cross functional team members to ensure consistency and flawless launch execution across all relevant channels --- Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns --- Developing product positioning (key claims, benefits); conduct market research to inform positioning and support recommendations --- Collaborate with agencies to develop creative content and messaging --- Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners --- Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements --- Participate in market research and integrate insights into tactical execution --- Develop and manage overall professional budget Qualifications --- Bachelors degree in related field required, MBA or related Master's Degree preferred --- Marketing/brand management experience executing marketing campaigns, preferably in pharma marketing

• Success in launching new brands, indications, or commercial programs in a lead role --- Exceptional leadership skills and marketing savvy; Agency Management experience preferred --- Strong analytical skills, forecasting experience --- Strong creative and conceptual thinking skills --- Solid business acumen, and ability to translate business and brand strategy into marketing programs --- Strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization including senior leadership --- Experience driving market research --- Flexible, agile and able to navigate fast-changing environment At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity and affirmative action employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. If you would like to view a copy of the company's affirmative action plan or policy statement, please email CorpJat_ABV@abbvie.com . Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Explore our open jobs and find your perfect fit.Join our talent network and receive AbbVie news and job alerts to your inbox. First name Last name Phone number Email address Interested In Please select a category or location option. Click "Add" to create your job alert. Category Location
  • Marketing, Irvine, California, United States Remove Confirm Email Recently viewed jobsYou have not viewed any jobs recently.Phishing scam alert

Keywords: Allergan, Irvine , Associate Director, US Marketing - Migraine, Executive , Irvine, California