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Direct Mail Marketing Manager

Company: Mutual of Omaha Mortgage
Location: Irvine
Posted on: November 22, 2022

Job Description:

Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees. -We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program.Mutual of Omaha Mortgage is a full service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers and Mortgage Bankers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs please review and apply for our opening below!Are you interested in joining a company culture where accountability, top performance and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in homebuilding and customer experience.Direct Mail Marketing Manager will manage all direct mail programs, processes, and materials to insure effective and on-time results. The Direct Mail Marketing Manager will work with the Marketing team to select and manage vendors, track, and evaluate direct mail program effectiveness, and make recommendations for improvements. -Job Description

Design, plan, execute, and measure direct mail campaigns.Create and maintain a yearlong creative testing roadmap for all direct marketing campaigns.Rigorously test direct mail attributes; from content and format to lists, selects, and segmentation.Where appropriate, introduce new test variables aimed at improving overall response rates: creative, offer, inserts, envelopes, lists, etc.Ensure that all campaigns are optimized towards their key performance metric, have a clear definition of success defined ahead of campaign launch, and have an approved measurement plan in place.Collaborate with internal product marketing, creative, and promotion teams to ensure that all creative reflects most relevant/recent updates to brand, messaging, and promotion best practices.Proofread all marketing material to ensure accuracy.Establish landing pages and redirect URLs are built ahead of campaign go live dates.Review post-campaign data and ensure results for free of any major issues.Analyze campaign results, report on campaign performance at regular intervals (30/60/90 days) and provide recommendations for future initiatives.Work with direct reports to manage calendar of all direct marketing campaigns and ensure each campaign has an appropriate work back schedule to ensure timelines are met, problems are adequately communicated and facilitate contingency plans as needed.Partner with appropriate list vendors to ensure that all relevant performance and internal analysis are layered into existing models and work together on a clear strategy to improve list response rates and overall portfolio performance.Provide input to your direct reports on campaign strategy, new ideas and efficiency improvements.Establish and maintain strong working relationships with longstanding partners to seamlessly launch campaigns.Drive Direct Mail best practices within the marketing department.Be an advocate for program growth, exploring new opportunities and being flexible to take advantage of the growing needs of the program and internal stakeholders.Job Requirements
  • Minimum 4-6+ years of direct mail marketing experience. With 3+ years' experience of full campaign ownership (Strategy, Planning, Executing and Analyzing Campaigns).
  • Proven track record of project managing medium/large programs and scaling those programs with ease and organization.
  • Strong analytical and quantitative skills with a passion for testing and measuring results (minimum intermediate excel/sheets, advanced preferred). Experience designing and measuring complex tests, optimizing based on results.
  • Able to manage a multi-faceted national direct mail program with ease.
  • Excellent project management and organization skills. Ability to multi-task.
  • Detail-oriented with exceptional curiosity, critical thinking, and solution-driven capabilities.
  • Ability to promote a culture of collaboration and teamwork across organization.
  • Ability to build strong working relationships across all levels of the organization in a remote environment.
  • Strong attention to detail and follow-up.
  • Excellent written communication and strong presentation skills.
  • Bachelor's degree in Marketing, Advertising, Mathematics, Statistics, or a related field.
  • Must be available to work in Southern California office occasionally -
    Preferred Skills:
    • Proficiency in SQL or related querying language.
    • B2B experience.
    • Proficiency in InDesign, HTML/CSSPowered by JazzHR

Keywords: Mutual of Omaha Mortgage, Irvine , Direct Mail Marketing Manager, Executive , Irvine, California

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