IrvineRecruiter Since 2001
the smart solution for Irvine jobs

Senior Manager, Omni Integrated Marketing - Remote

Company: BJ's Wholesale Club
Location: Irvine
Posted on: September 20, 2022

Job Description:

Join a team of more than 32,000 team members, comprised of our home office and over 229 clubs and 7 distribution centers. We're committed to delivering value and convenience to our Members, helping them save every day on everything they need for their family and home. BJ's Wholesale Club offers a collaborative, team-oriented environment where all team members can learn, grow and excel.

  • The Senior Manager, Omni Integrated Marketing is responsible for driving awareness, site traffic, and consumer adoption and engagement of and - our core e-commerce business as well as all omni fulfillment options.

    This role serves as a go-to partner for Digital leaders to identify, understand, and collaboratively solve for shopper barriers driving sales change and develop strategies to drive incremental sales and share growth for digital business. The Sr. Manager is responsible for developing full funnel omnichannel marketing plans across all customer touchpoints (digital/traditional) in partnership with marketing activation team.

    The role reports directly to the Senior Director, Digital Marketing, has 1 direct report, and will support rapidly growing ecommerce and omni channel business at
    • Drive the overall marketing strategy and marketing plans for omni-channel sales, engagement, and customer growth, helping to deliver on business plans and objectives with a keen focus on optimizing what is working on and thinking innovative and targeted ways to reach customers
    • Consistently demonstrates a deep understanding of the business, competitive, and consumer dynamics to inform strategic planning. Identifies gaps in information and sets plans to close them on an on-going basis by serving a strategic thought partner to help define both short- and long-term goals
    • Drives Marketing goal, strategic plan, and tactical plan alignment across business and cross-functional partners
    • Ensure the team is carefully executing across multiple marketing channels, with a heavy focus on email, in club signages and marketing activations, and owned websites as critical customer touch points.
    • Approves creative brief and final media mix recommendation inclusive of appropriate measurement plans; Drives performance analysis in collaboration with business and cross-functional partners.
    • Provide thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEO and content amplification, and email marketing best practices to help drive traffic and revenue goals for ecommerce.
    • Proactively partner with the Digital Experience and Development team to identify experiences enhancements that should be built, that will unlock more front-end value
    • Provide strategic guidance on co -op marketing efforts for all delivery partners inclusive of Instacart and Doordash

      • MBA required
      • 5-10 years' experience
      • Strong communication skills to influence and collaborate with partners without direct reporting relationships
      • Strong project management skills, with ability to balance priorities across several initiatives
      • Retail or CPG experience highly preferred, but not required
      • A passion for e-commerce, and consumer behavior

Keywords: BJ's Wholesale Club, Irvine , Senior Manager, Omni Integrated Marketing - Remote, Executive , Irvine, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Irvine RSS job feeds