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Director of Marketing

Company: Pokeworks
Location: Irvine
Posted on: September 18, 2022

Job Description:

Company: Pokeworks is one of the leading poke franchisers in the U.S. Our fast-growing concept has given us the ability to have more than 65 operating locations world-wide. Our mission is to provide sustainable, seasonal, and natural ingredients to consumers across the world in order to preserve our oceans for generations ahead. We expect to triple our size over the next few years, but our true success is the ability to build incredible teams.
What We Can Do For You:

  • Provide the opportunity to acquire highly sought out skills
  • Provide the opportunity to further enhance current professional strengths
  • Provide a clear path for career advancement
  • Provide insight into a niche industry working closely with founding partners
  • Provide a safe environment to produce quality work
    • Affordable group medical/dental/vision coverages
    • Over 2 weeks of paid time off and holidays
    • Discounted meals
    • Annual performance reviews
    • Competitive 401k
      The following are outcomes of the position:
      Brand Experience that establishes and elevates Pokeworks premium position as the world's leading fast casual poke brand is delivered through thought leadership that defines the brand; identifying, developing and implementing Pokeworks Brand Guidelines; and leading the creation and use of brand assets consistently across channels and customer touchpoints. -
      Planning and Development of a Marketing Calendar that deepens engagement, increases guest conversion and frequency, and ensures a consistent experience across locations, channels, partners and stakeholders. -
      Leading the Creation and Implementation of High-Impact, Efficient In-Store Merchandising that increases store sales and profitability through effective, well-packaged programs and kits that are "out-of-the-box" easy for franchise owners to execute, processes and education that achieve consistent results through operations. -
      Detail-focused Ownership of Marketing Campaigns that minimizes or eliminates errors and omissions through comprehensive planning, consistent quality control, and relentless follow-up. -
      Source and Apply Insights and Feedback from guests, operators and other stakeholders to consistently improve programs, policies, processes, team behavior, and business results. -
      Proactively Coach, Manage and Mentor marketing associates, franchise owners, and other departments on effective and impactful marketing practices to maximize awareness, knowledge and capability.
      Qualities to Succeed:
      • Proven success marketing for restaurants
      • Proven success marketing for franchise concepts -
      • Proven success in a prior Director role

Keywords: Pokeworks, Irvine , Director of Marketing, Executive , Irvine, California

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