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Creative Activation Manager - RCCB

Company: Reyes Coca-Cola Bottling
Location: Irvine
Posted on: June 24, 2022

Job Description:


Position Summary

The Creative Activation Manager supports the development, delivery, and analysis of market activation programs for assigned brands, channels, key customers, venues and special projects. This role focuses on translating commercial channel, brand, and shopper marketing programs into tools to be executed in-market and in-outlet. The Creative Activation Manager manages agencies and collaborates with the Graphic Designer to deliver strategic marketing tools on time and on budget, in alignment with the broader business strategy, performance targets and look of success.

Position Responsibilities May Include, But Not Limited To

  • Collaborate with internal teams i.e., commercial channel leads, shopper marketing leads, marketing activation leads, and external stakeholders including creative agencies and brand partners to develop and deliver marketing and merchandising tools and programs.
  • Serve as subject matter expert for creative marketing and brand visual identity
  • Oversee all activation elements i.e., custom POS, coupons etc., ensuring the company's rights are protected including trademarks and investments while looking out for the best interest of our customers and assets.
  • Manage agency creative budgets and timelines with a keen focus on delivering best in class tools on-time, on-budget to enable executional excellence.
  • Generate innovative, creative ideas and solutions that support the translation of brand and shopper marketing plans into impactful market activation.
  • Manage administrative requirements i.e., budgets, stakeholder communication, coupon creation processes, brand and legal approval processes, program/project post analysis review, etc.
  • Other projects or duties as assigned.
    Required Skills And Experience
    • Bachelor's degree in Business, Marketing, or Creative Design related field and 6+ years' experience in creative marketing
    • Knowledge of brand strategy and application across channels, including local marketing as well as shopper messaging techniques and methods of merchandising activation
    • Results-oriented
    • Strong business and interpersonal skills with the ability to interact with audiences at all levels of the organization.
    • Ability to collaborate with and influence others
    • Creative mindset
    • Exceptional attention to detail
    • Travel - up to 5%
    • This position must pass a post-offer background and drug test.
    • Strong project management and time management skills
    • Ability to prioritize and manage multiple projects inclusive of budgets and post analysis reviews
    • Experience managing multiple local activation programs and projects simultaneously and within budget requirements
    • Experience with experiential marketing, digital marketing, social media, sweepstakes, promotional events, and marketing campaigns
      Preferred Skills And Experience
      • Master's degree
      • 6+ years' experience in creative marketing in the consumer goods/beverages industry
      • Experience working with creative agencies to deliver project requirements
      • Experience with Brand Acumen- positioning, role, occasions
        Physical Demands And Work Environment

        Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Due to the nature of our business in regard to such things as delivery schedules, order inputs, selection, and Department of Transportation Hours of Service, overtime, attendance and punctuality are essential job functions. Should an individual in this classification not be able to adhere to this requirement due to a disability, they should contact their Human Resources department to see what, if any, reasonable accommodation may be made.

        As an Equal Opportunity Employer, Reyes Holdings companies will recruit and select applicants for employment solely on the basis of their qualifications. Our Practices and Procedures, including those relating to wages, benefits, transfers, promotions, terminations and self-development opportunities, will be administered without regard to race, color, religion, sex, sexual orientation and gender identity, age, national origin, disability, or protected veteran status and all other classes protected by the Federal and State Government. Drug Free Employer.

Keywords: Reyes Coca-Cola Bottling, Irvine , Creative Activation Manager - RCCB, Executive , Irvine, California

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