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Director of Content Marketing

Company: West Coast Cure
Location: Irvine
Posted on: May 16, 2022

Job Description:

Work Location: Irvine CA Job Summary West Coast Cure brings years of connoisseur cannabis mastery and is a premium producer of top quality products in the industry. We are seeking a Director of Content Marketing to build our content strategy and resource library for demand generation, sales enablement, and SEO/organic performance. The candidate will have the opportunity to collaborate across the company, including business development, product, operations, brand, lifestyle, and will have direct exposure to the company leadership team. What We---re Looking For in a Candidate: The ideal candidate will embody a player/coach mentality while building out the content discipline with a team of creative professionals A passion for weed craft and culture You know what great storytelling looks like and how it comes to life What You---ll Do: Create content that embodies our brand, establishes our category leadership, and aligns with our larger business goals Lead strategy and day-to-day development and execution of all content development Build systems and processes that can be utilized across the portfolio of brands Craft and maintain content calendars, develop consistent structures and templates for long and short form content, and refresh content to stay up-to-date Edit, proofread and maintain consistent brand voice across all marketing materials and other communication touchpoints Collect and analyze marketing data to develop and adjust correlating content plans Work with consultant and outside agencies to build relationships with key media outlets to identify opportunities to tell brand and product stories to generate positive company recognition coverage Requirements: Deep cannabis knowledge is absolutely required A minimum of 10 years of experience relevant to the role and industry with strong work examples and references Exceptional editorial skills and a deep understanding of how to craft and evolve narratives and brand message Experience working/managing an in-house studio of writers, photographers, videographers, editors, as well as outside agencies/freelancers Experience gathering, understanding and using data and audience insights to inform what content to create An entrepreneurial mindset, including a drive to figure things out on your own and create processes when needed Strong collaborator and mentor with the ability to bring out the best in cross-functional teams to produce great work for the business Exceptional people skills and high emotional intelligence for interacting with a diverse personality types from various background/industries Ability to command a room as a dynamic speaker with strategic credibility BENEFITS: Medical & Dental insurance Paid time off Parental leave Vision insurance West Coast Cure is an Equal Opportunity Employer. West Coast Cure does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Keywords: West Coast Cure, Irvine , Director of Content Marketing, Executive , Irvine, California

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