Senior Market Development Manager, Oncology - North America

Company: Thermo Fisher Scientific
Location: Irvine
Posted on: May 16, 2022

Job Description:

**Sr. Market Development Manager, Oncology - North America****Requisition ID: 200660BR**When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.**Location/Division Specific Information**This position is located within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group at Thermo Fisher Scientific.Location: remote USA**How will you make an impact?**You will be responsible for product launch and communicating our portfolio of Clinical solutions to in vitro diagnostic applications customers. You will be a member of our North America Market Development Team, responsible for setting the strategic direction and tactical implementation of activities and deliverables supporting key product lines and application areas, and executing-to-plan in cross-functional teams. You will drive all aspects of the downstream marketing effort for product lines focused on Clinical application areas.**What will you do?**+ Develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs+ Guide the development of copy and creative content for Next Generation Sequencing Clinical Oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation+ Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more+ Evaluate effectiveness of channel programs and improve upon them+ Develop sales force training and customer education material in collaboration with product management, R, regional marketing, and commercial teams+ Develop and manage a robust lead generation funnel+ Coordinate with global functions to ensure consistency with brand profiles and company standards+ Collaborate and ensure alignment of marketing plans and sales training materials among Product Management, Regional Market Development, Commercial Partners, and other stakeholders+ Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, North America tradeshow properties and promotional materials+ Maintain campaign metrics dashboards to measure the effectiveness of marketing activities+ Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment+ Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs+ Develop and cultivate external experts as collaborators and speakers+ Maintain relevant knowledge of competitive activities and develop effective countermeasures.+ Lead team of 2-3 marketing managers and marketing specialists**How will you get here?****Education**+ Bachelor's degree in Genetics, Molecular Biology, other related science fields required+ Master's Degree or PhD strongly preferred**Experience**+ 6+ years experience in sales or marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas preferred.+ Experience marketing IVD products is desirable.+ Digital marketing experience with proven campaigns in display advertising, search engine marketing, social, video and automation approaches+ Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment+ Experience in people leadership**Knowledge, Skills, Abilities**+ Self-starter and collaborative within project teams, and successful track record working in complex, matrix environments+ Exceptional skill managing complex marketing projects with a strong attention to detail+ Adept at building and maintain relationships with customers and key opinion leaders+ Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance+ Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables+ Excellent written and oral communication skills+ Experienced and adept with Microsoft Word, Excel, PowerPoint, and Outlook+ **Approximately 10-15% domestic and international travel****About Thermo Fisher Scientific**Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com (https://www.thermofisher.com/us/en/home.html) .Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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