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Company: PrincetonOne
Location: Irvine
Posted on: January 16, 2022

Job Description:

The Role
We're looking for a new CRM - Customer Retention Manager to support here! The Manager CRM will lead and direct strategic growth initiatives within CRM team in order to grow customer value. This includes driving the execution of strategic plans. This position will identify, research and analyze potential CRM opportunities for growth and develop CRM strategies to address and capture increased customer share of wallet. The Manager CRM will also build test and learn plans and make recommendations relative to implementation.
---Drive Contact Strategy and CRM optimization efforts---Build an effective ongoing multi-channel dialog with customers and prospects by utilizing segmentation, offers, channel delivery, context and campaign storytelling---Strategize and establish automated campaigns, new triggers, and lifecycle communications at key points in the customer journey---Leverage internal and external tools to develop strategies that invest against our most valuable customers---Continuously further personalization efforts across multiple channels of engagement.---Drive test-and- learn campaigns across consumer touchpoints to enhance contact optimization strategies and overall ROI---Onboard and assimilate new-to-file consumers through world-class execution of data hygiene, list management and attrition prevention tactics---Collaborate with marketing teams team to build strategies to grow email file and maintain file health while driving business---Develop clear and actionable Customer Health initiatives, driven by advanced segmentation, cohort analysis and increased personalization---Lead collaboration and ensures alignment between CRM programs across, merchandising and marketing.---Drive Loyalty strategy and integrate Loyalty program within the CRM efforts
Qualifications---Bachelor's degree in Marketing or a related field.---Five (5) years plus years of solid experience with Customer Relationship Systems and KPI metrics---Experience in leading CRM programs---Experience with SFMC or other major marketing cloud
PrincetonOne is an equal opportunity employer.

Keywords: PrincetonOne, Irvine , REMOTE- Manager CRM, Executive , Irvine, California

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