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Marketing Manager - Multicultural Customers

Company: Xe.com
Location: Irvine
Posted on: January 13, 2022

Job Description:

This new Marketing Manager role will be responsible for increasing growth in consideration and awareness within our remittance target audience, building comprehensive marketing plans & campaigns which embed the Xe brand deep within our customer communities and ultimately grow our customer base and transactions.

This is an exciting time to join the Xe Marketing team as we continue to expand our product offering to target the remittance market opportunity globally. We are looking for a passionate, motivated marketing manager with multichannel marketing experience, who can take our marketing plan and campaigns to the next level. Up for the challenge? Apply today and be part of our growth story.

Key Responsibilities:

  • Responsible for developing the Remittance Segment marketing plan and delivery, across all marketing channels including (but not limited to) digital and non digital media, social, partnerships, search engine optimization, video content creation, website updates, app and email marketing.

    Obsess over data and performance to understand campaign performance to grow specific target audiences and improve activity performance.
    • Customer centric - Understand & develop key customer segment insights, and cultural nuances to inform and execute marketing strategies.
    • Keep up with the latest trends in digital marketing to identify trends and insights to identify timely and impactful content opportunities to achieve our segment growth goals.
    • Collaborate with internal teams to develop opportunities to engage customers including product launches, promotional initiatives.

      Key deliverables:
      • Develop & drive the segment marketing plan to drive growth of new customers and transactions
      • Execute multi-channel marketing campaigns that increase Xe brand reach and customer consideration in remittance target audience
      • Further build the Xe remittance segmentation and insights to inform targeting and positioning
      • Measure performance of marketing activity and growth objectives in the target audience
      • Responsible for managing internal resources and agencies to deliver high cadence of marketing activity to the audience
      • Budget management, ROI measurement, and develop investment proposals to achieve marketing objectives
      • Develop opportunities for partnerships and sponsorships to further penetrate our target audiences.
      • Monitor weekly trends within category/current affairs/customers behavior etc to execute timely and relevant marketing and content opportunities

        Requirements
        • Must have Multichannel Consumer Marketing or media agency experience, with a proven track record of building marketing plans & campaigns to drive growth in specific target segments
        • Experience of working with external agencies, in particular media & creative agencies.
        • Spanish speaking and/or cultural marketing/money transfer experience, a plus
        • Undergraduate degree in business marketing / communications

          Benefits
          • Health Care Plan (Medical, Dental & Vision)
          • Retirement Plan (401k, IRA)
          • Employee Stock Purchase Plan (ESPP)
          • Paid Time Off (Vacation, Sick & Public Holidays)by Jobble

Keywords: Xe.com, Irvine , Marketing Manager - Multicultural Customers, Executive , Irvine, California

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