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Digital Marketing Manager

Company: Arcules
Location: Irvine
Posted on: November 18, 2021

Job Description:

Digital Marketing ManagerAbout the CompanyArcules is changing the video surveillance market and moving customers to a smarter, more reliable cloud-based solution. Our company is a technology spin out of Canon Inc. and has seed technology from the Milestone video surveillance division. We are targeting mid-market enterprises looking to interconnect their business locations. Our technology brings video and smart building elements together and our analytics help customers make more informed decisions. Our go-to-market strategy leverages systems integration companies to get our solutions to end customers.Arcules offers excellent benefits, including top-tier PPO & HMO medical plans, four weeks of vacation, three weeks of sick leave, 401(k) plan after three months of employment (4% company match), an on-site gym and game pavilion, an awesome work environment and more.

Overview of the JobAs Digital Marketing Manager, you will build brand awareness, and drive demand generation to grow our audience and customer engagement. The Digital Marketing Manager will have a strong background in strategic use of the social, and paid advertising digital space, as well as experience developing and implementing highly successful social media campaigns.We need you to test, measure, re-test and perfect our message on social and paid search platforms.

We are open to remote work for this role (US based).

Plan digital marketing campaigns, including web, SEO/SEM, social media and display advertising
Maintain our social media presence across all digital channels
Measure and report on the performance of all digital marketing campaigns
Establish, activate, and manage an integrated strategy across social media channels
Develop monthly and quarterly campaigns to increase brand awareness, customer acquisition, and sales
Manage monthly budget for ad content; track performance and introduce methods to optimize performance
Formulate copy that accurately reflects our brands' values and propositions for content on all platforms
Define tactics for expanding our brands' social media audience
Establish, build, and maintain a community of our brands' supporters
Track insights consistently and develop actionable strategies to boost audience following, reach, interactions, and growth on all social platforms
Report on key metrics monthly to demonstrate the effectiveness of social media strategy with alternative solutions to improve performance
Identify content, trends, groups, brands, and industries that appeal to our brands' target demographics
Other duties as assigned

Minimum Qualifications

Bachelor's degree in Marketing or relevant experience required
Minimum of 4+ years of experience working in social and digital marketing at a company
Experience with social media sites, tools, platforms, apps and CMS
Proficient in marketing research and statistical analysis
Demonstrated knowledge of how to maintain and grow social media presence across all platforms
Excellent oral and written communication skills
Must be results-oriented and possess excellent analytical skills
Creative and Open-minded with excellent problem-solving ability
Must have exceptional attention to detail


Keywords: Arcules, Irvine , Digital Marketing Manager, Executive , Irvine, California

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