Director of Corporate and Internal Communications

Company: Xponential Fitness
Location: Irvine
Posted on: April 9, 2021

Job Description:

Xponential Fitness is the curator of the best brands across every vertical in the boutique fitness industry - including Pilates, cycle, stretch, dance, rowing, running, and barre. We are seeking an upbeat, organized, and efficient Content Marketing Coordinator to join our growing business.
Must be local to Irvine, CA. NO Remote or Relocation is offered
Reporting to the PR Director, Xponential is seeking an accomplished corporate communications professional to focus on internal corporate communications. The Director of Corporate Communications will be responsible for the development and implementation of a broad range of corporate communications focused on internal, franchisee-facing communications across brands and Xponential relative to the strategic direction of Xponential, its brands and leadership. --- Implement the Xponential Communications Plan across brands to maintain and advance Xponential's brand identity; broaden awareness of its initiatives and priorities, and increase the visibility of its programs across various audiences including franchisees, corporate staff, and vendors. --- Identify communication challenges and emerging issues faced by Xponential, individual brands and its franchisees to provide communication strategies to combat issues proactively.--- Provide guidance on internal communication strategy to Xponential's leadership, brand presidents, department heads, and other team members who send franchisee communications, and execute appropriate strategies to support them.--- Work with each brand's specific team members responsible for sending out communications to ensure alignment across brands and where streamlining is appropriate e.g. trainings, where Xponential communications will be housed, communication templates, surveys, Convention communications and planning, and other communications.--- Oversee development of all Xponential's franchisee-facing communications including bulletins, email notifications, presentations, CEO & President communications, surveys, and reports, as well as review and edit franchise for sale material. --- Work with individual brands' presidents and departments, with emphasis on Pure Barre and Club Pilates, to develop and review all franchisee-facing communications including bulletins, newsletters (corporate and instructor), department updates, email notifications, President's Call slides, President's Council materials, presentations, surveys, and other ad hoc communications. --- Oversee franchisee-facing and corporate communications from vendors including technology partners like ClubReady and Wisetail, as well as department-specific vendors like retail vendors, to ensure communications are aligned with the Xponential Fitness Communications Strategy and brand voice but also appropriate for each brand individually.--- Exercise judgment to prioritize internal communications across Xponential and each brand.--- Manage all communications and assist in the coordination of the Annual Convention; manage communication across departments within Xponential, all brands, event planner and sponsors; develop and ensure all franchisee communications are executed effectively; define and review presentation deck templates with Creative Director for all brands to utilize; define and prepare Xponential presentation decks including talking points/scripts. --- Work directly with event planner as liaison to brands to ensure all areas of Convention are correctly planned including main stage sessions, breakout sessions, networking events, vendor and retail villages and related activities.--- Work directly with event planner to produce Convention websites and schedules, ensuring alignment across brands is achieved.--- Define sponsorship packages alongside the event planner; communicate the packages to vendors and department heads who manage vendor relationships; manage and monitor vendor confirmations and payments by either direct communication with vendors or with department heads.--- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality --- Oversee the day-to-day activities of the internal communications function including planning and team collaboration Requirements--- Bachelor's degree in journalism, communications, marketing, or related field.--- Extensive successful writing and editing experience (internally focused) with a variety of print and online communications media. --- Demonstrated experience in managing comprehensive strategic communications, media relations, and marketing programs to advance Xponential's mission and goals.--- Proven experience in planning, writing, editing, and production of media training & interview preparation, press releases, reports, marketing materials, and other print and online publications.--- Innovative thinker, with a track record for translating strategic thinking into action plans and output. --- Excellent judgment, creative problem-solving skills, results-oriented, self-reliant--- Superior management skills; ability to influence and engage direct and indirect reports and peers.--- Stature, gravitas, and confidence to gain the credibility and respect of the Executive Team.--- Ability to make decisions in a changing environment and anticipate future needs.--- Flexibility to work during off-hours and weekends as needs arise.--- Energetic, flexible, collaborative, and proactive.

Keywords: Xponential Fitness, Irvine , Director of Corporate and Internal Communications, Executive , Irvine, California